Miércoles 19 de de Junio 2019

Help “Destroy Ernie’s Evidence” with a Wild Interactive Gaming Experience Featuring Wonderful Pistachios’s Star, Ernie the Elephant

With $100,000 in Fabulous Prizes, Pistachio Fans Can Visit HelpErnie.com
for their chance to win prizes such as a Jeep® Wrangler
Rubicon, Coachella Tickets or an African Safari

LOS ANGELES–(BUSINESS WIRE)–Today, Wonderful® Pistachios, known for its iconic “Get Crackin’” ads,
launched an interactive online game, “Destroy Ernie’s Evidence”
featuring its biggest star, Ernie the Elephant. The pistachio-loving,
computer-generated spokes-elephant made his debut last fall in the
largest-ever “Get Crackin’” campaign, and entertained millions of
football fans during Super Bowl LI. Now Ernie is unveiling a series of
fun games that challenge pistachio fans to crack open the mystery of his
quasi-memorable night of mischief.

“Destroy Ernie’s Evidence” offers pistachio lovers the chance to cover
up Ernie’s shenanigans after his wild party with the Squirrel Sisters
was captured on camera. After awakening and discovering that the SD card
with all the embarrassing footage is gone, Ernie may be missing more
than just his dignity. He’ll do whatever it takes to destroy the
incriminating evidence before anyone sees it.

In a series of online games released every two weeks on HelpErnie.com,
fans can get crackin’ on the case and win valuable prizes along the way.
Follow Ernie through eight of his TV commercial locations while he
tracks down the Squirrel Sisters and the infamous video. Players can
explore interactive environments, hunt for clues to find the missing
video footage, and enter for a chance to win prizes until the video is
finally recovered and the grand prize claimed. The game can be played
now through June 30, 2017. All prizes will be awarded after the
sweepstakes ends.

“From partying with the Squirrel Sisters to inadvertently trashing a
treadmill on Super Bowl Sunday, Ernie the Elephant has won the hearts of
pistachio lovers everywhere with his larger-than-life personality,” said
Michael Perdigao, president, Wonderful Agency. “Now fans can fully
engage with Ernie by joining him on a journey to uncover what actually
happened on his wild night through this one-of-a-kind interactive gaming

Adam Cooper, vice president of marketing, Wonderful Pistachios, added,
“Ernie’s influence has already led to pistachios’ sales volume
increasing by more than 35 percent. Whether you are throwing an
Ernie-sized party to watch your favorite sport or playing our ‘Destroy
Ernie’s Evidence’ game, Wonderful Pistachios is the smart snack to
satisfy your cravings without compromising your healthy eating goals.”

With more than $100,000 in prizes up for grabs, including the ultimate
Jeep® Wrangler Rubicon grand prize, the mission to find
Ernie’s SD card tainted with the damning footage just got real. One
lucky winner will have the chance to bring three of their friends to the
hottest party in the desert with four Coachella Music Festival VIP
passes while two winners will receive $10,000 to throw their own
scandalous party. Two lucky gamers can also follow Ernie’s lead and
party all night with $5,000 in credit from StubHub to attend sports,
concerts or theatre events, and two winners can visit their dream
destination with a $5,000 Airbnb credit. Ten hardcore gamers can
continue their adventure with a Nintendo Switch console and five launch
games. Lastly, one lucky winner will get to experience Ernie’s homeland
in person with a trip for two to Kenya, Africa, for five days including
roundtrip airfare, lodging and meals while exploring Masai Mara, Lake
Nakuru and Amboseli National Park. Whatever your interest, Ernie is
willing to offer ANYTHING to destroy his evidence.

For more information on Wonderful Pistachios, the “Get Crackin’”
campaign, or to view current and past commercial spots, please visit GetCrackin.com or
Facebook at Facebook.com/WonderfulPistachios.

Wonderful Pistachios & Almonds

Wonderful Pistachios & Almonds is the world’s largest vertically
integrated pistachio and almond grower and processor. Located in
California’s fertile San Joaquin Valley, Wonderful Pistachios & Almonds
owns, cultivates and harvests more than 65,000 acres of pistachio and
almond orchards. Our world-class operation supplies both industrial and
retail customers, offering high-quality, consistent supply and adherence
to rigorous food safety standards. Our nuts can be found in stores
nationwide under the flagship retail brands of Wonderful Pistachios® and
Wonderful Almonds®.

Wonderful Pistachios & Almonds is part of The Wonderful Company, a
privately held $4 billion company, which also has other No. 1 brands
such as Wonderful Halos, FIJI Water, POM Wonderful, JUSTIN Wine, and
Teleflora. To learn more about The Wonderful Company, visit www.wonderful.com,
or follow us on FacebookTwitter and Instagram.


Wonderful Pistachios & Almonds
Missy Miller, 310-966-8328