Health Insurance Startup Brings Bright New Option to Coloradans This Enrollment Period

New market entrant Bright Health announces plan details and features
focused on addressing consumer needs

ENGLEWOOD, Colo.–(BUSINESS WIRE)–New health insurance startup, Bright
, brings a new choice to Coloradans this week, the first week
of open enrollment. The company is partnering with Colorado-based health
system Centura
to offer individual health plans focused on a consumer-driven
experience, making for a vastly different, and more encouraging,
enrollment landscape.

Bright Health was founded on the idea that health insurance and
healthcare work better together, driven by a focus on the relationship
between patients and their physicians. With this in mind, Bright Health
built a better health plan that makes care simpler, friendlier and more
seamless for its members. The company emerges as a brighter option in a
time of increasing consumer dissatisfaction with health insurance.

“There is no doubt the health insurance landscape has seen a challenging
year, with some of the most dramatic changes occurring on the individual
market,” said Bob Sheehy, co-founder and chief executive officer (CEO)
of Bright Health. “Fortunately, we developed Bright Health to directly
address what’s important to the consumer. We are constantly finding new
ways to cut costs and create tools to help members be proactive with
their health.”

Throughout development of the Bright Experience, Bright Health sought
consumer feedback and arrived at three core principles: great care,
affordability, and simplicity.

High Quality Care: Health Insurance and Healthcare on the Same Team
Health will offer six plans that connect members to care in Colorado.
Its official Care Partner, Centura Health, is known for offering
Coloradans high-quality care, making healthcare more accessible and
promoting lifelong health. The partnership with Centura Health and its
clinically integrated network of care, Colorado Health Neighborhoods,
has enabled Bright Health to deliver consumers a network that’s both
affordable and comprehensive.

In total, Bright Health members will have access to more than 4,000
network providers across 600 clinics, 15 Centura Health hospitals in
Colorado, and 1,300 Centura Health affiliated primary care providers —
approximately 99% of which are currently accepting new patients. The
Centura Health system also includes Neighborhood Health Centers,
non-traditional care options with DispatchHealth as well as systems of
care focused on heart and vascular, oncology and neurosciences. To
support the needs of the pediatric population, plan members will also
have access to Children’s Hospital Colorado’s urgent, emergency and
specialty care locations throughout metro Denver and Southern Colorado
and its specialty pediatric providers. Members will also have access to
over 110 pediatricians in 24 practices through the Colorado Pediatric

“Our work with Bright Health is another example of our focus to optimize
health value for the communities we serve,” said Pam Nicholson, chief
strategy officer, Centura Health. “With more than 4,000 providers in our
Colorado Health Neighborhoods network, along with our hospitals,
Neighborhood Health Centers and new non-traditional care options, Bright
Health members will experience the benefits of an integrated,
personalized approach to health care delivery focused on health and

The Bright Experience: Real Connections, Seamless Technology
Health has worked extensively with Coloradans to build an experience
that supports what consumers are seeking in a health plan. That’s why
the welcome experience is built around an introductory health survey
that generates a personalized profile, in turn enabling personalized
care. Members can then go on to select their Primary Care Provider who
serves as the quarterback for their Bright Health Care Team. Throughout
their membership, members receive regular and ongoing communications
from their Care Team, with suggestions on how to best utilize their
insurance plan.

Members can take advantage of a comprehensive provider search, spending
tracker and ongoing updates about services and coverage, among other
real-time tools. These tools can be accessed through their personalized
Member Hub, which is easy to navigate and available as a mobile app. The
hub also allows access for the Centura Health clinical team, ensuring
providers are able to spend more time providing effective and valuable
care, rather than asking patients to re-tell their health story during a
clinical visit.

In addition to its digital tools, Bright Health’s dedicated Care
Navigator Team offers members one-on-one support to find care and lower
out of pocket costs. Members also will be rewarded for engaging in their
health through Bright Rewards and can earn money on a pre-paid Visa™
card for participating in programs designed to promote health.

A Refreshingly Simple Enrollment Process
Bright Health
offers a simple and clear enrollment process for members, as well as
easy access to resources if additional help is needed. This includes a
trusted network of brokers to help consumers navigate the enrollment
process and determine which Bright plan is right for them and their

To ensure more Coloradans receive health coverage at an affordable rate,
Bright Health helps consumers identify their eligibility for federal
subsidies that are often overwhelming to navigate and go unclaimed. This
is crucial considering the U.S.
Department of Health & Human Services
recently reported that
three-fourths of consumers should find plans for less than $100 a month
after receiving subsidy support. A quick phone call to a Bright Health
team member at (855) 8-BRIGHT will help residents understand their
potential savings.

With partnership as one of its core values, Bright Health has worked in
close collaboration with Colorado insurance brokers to apply insights to
its plans and ensure a streamlined enrollment process for members. To
receive further plan information, contact your insurance broker or
interact directly with a Bright Health or Centura Health representative
or call 1-855-8-BRIGHT. Open enrollment runs from Nov. 1, 2016 through
Jan. 31, 2017. Coverage will go into effect on Jan. 1, 2017 for those
registered by Dec. 15, 2016.

About Bright Health
Bright Health delivers a smarter, more
connected healthcare experience. From the company’s exclusive
partnerships with leading health systems to affordable health insurance
plans, and its simple, friendly approach to technology, Bright Health is
reshaping how people and physicians achieve better health together.
Backed with $80 million in Series A funding, Bright Health co-founders
include Bob Sheehy, former CEO of UnitedHealthcare; Kyle Rolfing, former
CEO of Definity Health and RedBrick Health; and Tom Valdivia, MD, MS,
former chief health consumer officer of Definity Health. Learn more at

About Centura Health
Centura Health connects individuals, families
and neighborhoods across Colorado and western Kansas with more than
6,000 physicians and 21,000 of the best hearts and minds in health care.
Through our 17 hospitals, two senior living communities, health
neighborhoods, physician practices and clinics, home care and hospice
services, and Flight For Life® Colorado, we are making the region’s best
health care accessible and affordable in every community we serve. We
believe you can inspire the people you care about to live healthier
lives by encouraging them to do the little things that can make a big
difference. We’re Centura Health, and we’re here for your health. For
information on Centura Health or any of the facilities in our network,
please visit the


Haberman (for Bright Health)
Renee Rice, 612-372-6472
Burgart, 612-372-6449