New Device Transforms Apple Watch into a High End Camera
PALO ALTO, Calif.–(BUSINESS WIRE)–#Apple–Today, Glide
unveiled CMRA, an industry-first smart watchband for Apple Watch
featuring two HD cameras for seamless photo and video capture directly
from your wrist. The CMRA band is available for pre-order starting today
at a discounted launch price of $149 for a limited time at http://getcmra.com.
Afterward, CMRA will be available for pre-order online for $199.
The dual-camera band equips Apple Watch with the same camera
capabilities as a smartphone—a self-facing camera for photos and video
chat and an outward-facing camera for the amazing and unexpected moments
you share with the world.
“Life’s spontaneous moments happen fast and are easy to miss. Having a
camera instantly accessible on the wrist makes capturing and sharing
incredibly simple and convenient,” said Ari Roisman, CEO of Glide. “As
smartwatches become independent of the phone, wrist cameras will become
commonplace for capturing memories and communicating visually. We are
thrilled to be the first to deliver on this long-awaited
vision—something science fiction has imagined for over half a century.”
With CMRA’s dual high-definition cameras, Apple Watch users will soon
Instant photo and video capture: Snap a hi-res photo or capture
HD video from the 8-megapixel outward-facing camera and 2-megapixel
Photo and video chat from the wrist: Snap a selfie or share
live video directly from your wrist with a single tap. CMRA enables
futuristic, science-fiction-like visual communication on your watch.
It’s fast, natural and feels like magic.
Immediate sharing, robust storage and all day battery: Photos
and videos captured with CMRA can be shared instantly on popular apps
like Facebook, Twitter, YouTube and Glide’s visual messenger, all
directly from the CMRA Apple Watch app. Photos and videos are saved to
the device’s 8GB embedded memory that holds thousands of photos.
Embedded rechargeable battery lets you capture hundreds of photos or
more than 30 minutes of live video on a single charge.
Capture without compromise: CMRA users can capture life’s
moments hands-free, with no need to retrieve, hold, or stare through a
phone. CMRA is designed to facilitate quick, natural capture and
sharing of everyday moments, without interruption.
Seamless integration: CMRA is Bluetooth and WiFi enabled for
rapid and seamless media transfer to iPhone or the cloud. Photos and
videos, captured on the CMRA Apple Watch app, automatically sync to
your iPhone’s camera roll.
Stylish functionality: The durable, splash-resistant elastomer
bands are soft and flexible and come in four colors: blue, black,
white and a limited-edition gray.
Simultaneous charging: CMRA comes with a thoughtfully designed
charging stand that simultaneously charges your Apple Watch and CMRA
band. In addition, the CMRA charging stand includes an embedded
battery that holds enough power to charge both your Apple Watch and
CMRA two times on a single charge.
Companion app: CMRA is controlled by the CMRA app, available
for download from the App Store. CMRA owners will also be able to use
additional Apple Watch Apps offering camera functionality through the
CMRA Developer SDK. Photo and video apps supporting CMRA will be
CMRA was developed by Glide, the visual communication company behind the
Glide messenger, a free app that makes visual communication accessible
for millions of users worldwide. CMRA is now available for pre-order
starting at $149 with plans to ship beginning Spring 2017. CMRA will
then be available in stores at a $249 MSRP. Photos, GIFs and videos can
be found at: getcmra.com/press
CMRA will open its SDK to select developers later this year. Developers
can apply for early access to the hardware and SDK at: getcmra.com/developers
The CMRA wristband is the brainchild of former Apple Watch engineer,
Shawn Grening, and Glide CEO, Ari Roisman, who began developing the
product together at Glide in June 2015. Glide’s mission is to make
authentic communication incredibly accessible. Founded in 2012, Glide
has attracted millions of users who have sent billions of videos through
its popular visual messenger. The Glide app is entirely free and
available for iOS, Android and Windows devices. In addition to its phone
apps, Glide offers unique, live video experiences for Apple Watch and
In 2016, Glide was selected by Fast Company as one of the 10 Most
Innovative Companies for Video, and Glide team members were named to the
100 Most Creative People in Business by Fast Company and 35 Innovators
Under 35 by MIT Technology Review. For more information, visit http://glide.me.
Follow CMRA on Twitter (@getcmra),
or Instagram (@getcmra).