Finish Line, Lil Yachty Team Up for New Adidas Tubular Shadow Release

Retailer shares exclusive content via social media featuring the
artist and highly anticipated sneakers

INDIANAPOLIS–(BUSINESS WIRE)–$FINL #FINL–Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) has partnered
with Lil Yachty, one of the most talked about artists right now and
Grammy nominee, for an exclusive digital experience that celebrates the
release of the Adidas Tubular Shadow, available online
and in select stores nationwide.

“The Tubular Shadow has made big waves in the sneaker community, much
like Lil Yachty continues to do in the hip hop community,” said Paul
Diehl, senior director of content, social and consumer trends at Finish
Line. “This partnership makes perfect sense for our target customer who
values authentic style and trend-setting artists. We are excited to
bring them this product and content across all our social platforms.”

This new version of the Adidas Tubular pushes the boundaries of style
with a light and breathable fabric, rope laces and a low cut design. The
simplicity of the shoe makes it more of an everyday staple, allowing
incorporation into both fashion-forward and street culture styles.

“My life – and my style – revolve around music,” said Lil Yachty. “I
express myself through my music, and it’s also important to express who
I am with the clothes I wear, especially sneakers with comfort and
colorways like the Tubular Shadow.”

As part of the behind the scenes partnership, Finish Line followed Lil
Yachty around his home and in the studio, where he recorded his upcoming
debut album. Lil Yachty, who sports the sneakers in the footage, will
share the content alongside Finish Line on his social media channels.

“Finish Line is a quality partner and understands the hip hop industry
and its audience,” said Coach K, Lil Yachty’s manager. “They have
captured Lil Yachty’s essence including his unique style. They showcase
why he is relevant to Finish Line customers through their digital brand

More information about the partnership can be found on the retailer’s YouTube channel and
details about the Adidas Tubular Shadow can be found on the company’s

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has
approximately 980 Finish Line branded locations primarily in U.S. malls
and shops inside Macy’s department stores and employs more than 14,000
sneakerologists who help customers every day connect with their sport,
their life and their style. Online shopping is available at
Mobile shopping is available at
Follow Finish Line on Twitter at
and “like” Finish Line on Facebook at
Track loyalty points and find store and product information with the
free Finish Line app downloadable for iOS
and Android

Finish Line also operates JackRabbit (previously referred to by the
company as Running Specialty Group), which includes 66 specialty running
stores in 17 states and the District of Columbia under the JackRabbit,
The Running Company, Run On!, Blue Mile, Boulder Running Company,
Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk,
Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado,
Raleigh Running Outfitters, Striders and Indiana Running Company
banners. More information is available at
Follow the latest about the brand on Twitter at
or Instagram via @JackRabbitNYC.

Forward-Looking Statements

This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “future,” “anticipate,”
“intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,”
“outlook,” “potential,” “optimistic,” “confidence,” “continue,”
“evolve,” “expand,” “growth” or words and phrases of similar meaning.
Statements that describe objectives, plans or goals also are
forward-looking statements.

All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macroeconomic and business conditions; the inability to
locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company’s capital allocation strategy); cybersecurity risks, including
breach of customer data; a major failure of technology and information
systems; and the other risks detailed in the company’s Securities and
Exchange Commission filings. Readers are urged to consider these factors
carefully in evaluating the forward-looking statements. The
forward-looking statements included herein are made only as of the date
of this report and Finish Line undertakes no obligation to publicly
update these forward-looking statements to reflect subsequent events or


The Finish Line, Inc.
Dianna L. Boyce, Corporate Communications,