Fifth Third Tackles Student Loan Debt Through Fifth Third MomentumTM

New app rounds up spare change to pay loans off faster

CINCINNATI–(BUSINESS WIRE)–Fifth Third Bank introduces the Fifth Third MomentumTM app to
help college graduates pay off student loans faster by automating
frequent micropayments toward the balance on student loan accounts.

Fifth Third Bank customers with a Fifth Third debit card can link
student loans held by over thirty different servicers to the app. Once
the loan is connected, customers can choose to round their debit card
purchases up to the next dollar or add one dollar to every purchase.
Either way, the extra amount is applied to the balance on the designated
loan on a weekly basis once a minimum of five dollars in round ups is
achieved. They can download the app and set it up through their smart

Customers who choose to round up using Fifth Third Momentum can, for
example, apply 55 cents to their designated loan balance when purchasing
lunch for $9.45 for a total of $10. The same customer who chooses the
dollar pay-down would pay $10.45 for the same lunch, with $1 of that
being applied toward the student loan.

Student loan debt totaled $1.3 billion in 2016.1

“College debt affects our communities and our economy. This isn’t just a
millennial or student issue,” said Greg Carmichael, president and CEO of
Fifth Third Bancorp. “As a bank, we need to bring innovative solutions
to the market, to lead the way in helping the next generation pay off
their student loans faster. Fifth Third Momentum is a simple digital
tool to help pay these debts faster.”

Fifth Third estimates that customers who round up $25 a month using the
Fifth Third Momentum app could pay off a 20-year loan three years sooner
and pay 8 percent less in total by avoiding interest that would have

Family members can help, too

Student-loan debt affects more than the borrower. It has a crippling
effect on the economy and society at large. The burden of student-loan
debt is causing graduates to delay marriages2 and to delay or
reject first-time home purchases3. Student-loan payments are
also preventing many young workers from being able to start saving for
retirement4, contributing to a widening generational wealth
gap. It also affects families as more students5 plan to move
back in with their parents to save money after graduation to pay off
their debts

That’s why the Fifth Third Momentum app allows graduates’ family members
to use the app, too. They can sign up with their own Fifth Third debit
cards and connect their purchases to help their loved ones pay down the
student debt they owe.

Fifth Third invested a year to understand millennials’ needs and
aspirations better, talking with hundreds of millennials and surveying
thousands. We talked with millennials in six markets across the U.S. and
three around the world.

We learned that, when it comes to banking, and specifically to pay their
student loans, millennials want a product that is positive, approachable
and celebrates their wins. They want it available on an app, and they
want it to make them feel better while saving them money.

“We wanted to offer a solution that would help people pay off their
student loans faster and make them feel good while doing it,” said
Melissa Stevens, Fifth Third Bank’s chief digital officer. “We aimed at
creating an intuitive solution that was integrated into their daily
lives instead of something that would feel like they needed to come to

How to use Momentum

Fifth Third Momentum can be used with more than 30 major student-loan
servicers — public and private. Fifth Third Bank does not offer student
loans. Because the app is easy to set up and doesn’t require much daily
thought, the bank hopes the automated micropayments platform will make
reducing debt something as easy and inexpensive day-to-day as buying a
cup of coffee.

Fifth Third Momentum is available to any Fifth Third debit card user. To
get started, customers can download the Android or Apple app and enter
the name of the institution servicing the student loan. The app gives
tips to help locate the loan number. Customers then decide on their
preferences — whether to round up purchases or contribute $1 for every
debit-card transaction. Once $5 in payments is accumulated, the money is
automatically sent to the student-loan account at the end of the week.
To keep our customers motivated, they earn badges, called #Wins, for
continuing to stick with this new habit.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. As of June 30, 2017, the Company had
$141 billion in assets and operated 1,157 full-service Banking Centers
and 2,461 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida,
Tennessee, West Virginia, Georgia and North Carolina. Fifth Third
operates four main businesses: Commercial Banking, Branch Banking,
Consumer Lending, and Wealth & Asset Management. Fifth Third is among
the largest money managers in the Midwest and, as of June 30, 2017, had
$330 billion in assets under care, of which it managed $34 billion for
individuals, corporations and not-for-profit organizations through its
Trust and Registered Investment Advisory businesses. Investor
and press
can be viewed at
Fifth Third’s common stock is traded on the Nasdaq® Global Select Market
under the symbol “FITB.” Fifth Third Bank was established in 1858.
Member FDIC, Equal Housing Lender.

Press Briefing on Household Debt, with Focus on Student Debt
Federal Reserve Bank of New York

2- Marriage,
Millennials, and Massive Student Loan Debt
, Concordia Law

3- Student
Loan Debt and Housing Report 2016
, National Association of
Realtors® and Salt®

4- Half
of American families with student loan debt delay saving for retirement
Journal of Accountancy

5- Young
Money Survey
, TD Ameritrade
*Example is based on a loan
amount of $37,172.00 with a fixed interest rate of 6.80%.


Fifth Third Bank
Laura Trujillo, 513-534-4361