FDA to Shut Down Totally Wicked

Totally Wicked, the Florida based Electronic Cigarette and
E-Liquid Company has decided it is time that the Vaping Industry and its
Customers understand the reality facing them all

BRADENTON, Fla.–(BUSINESS WIRE)–#FDA–Totally Wicked arrived in the USA in 2008 and established the very first
American brick and mortar vape shop. Since then, we have built up a
credible business with a proud history of standing up for vapers’
rights. We challenged the FDA in 2010 when it was illegally impounding
our goods, and in Europe in 2015 we challenged the EU Tobacco Products
Directive. As a business we operate in both the EU and the USA, have a
loyal customer base, offer a wide and dynamic range of hardware and
e-liquids and try always to deliver the best possible service in an open
and ethical way.

However, this is clearly not enough for the FDA as they actively shut
down this vibrant industry. With the stroke of a pen, the FDA is
demanding fantastically unrealistic pre-market tobacco authorizations
for a product that contains no tobacco, at a cost that is prohibitive to
all but the tobacco giants, and bears no relations to the products’ risk
or indeed, its remarkable potential when compared to the raging tobacco
epidemic. It is designed quite simply to destroy the industry. By the
end of 2018, there will be no independent vaping industry left within
the USA – unless Congress decides to look deeper into this, or indeed
the legal system is willing and able to hold the FDA to account for its
fallacious representation of the risk impact that it has used to justify
this regulatory abomination.

In 2018 we will be forced to close our business, but we are not going
away meekly. We fully intend to use what time we have left to benefit
our customers and inform as many people as possible as to the scurrilous
claims emanating from the FDA.

We intend to give back to all those that helped us to become successful;
to their friends and relatives yet to make the switch and to the
American people who have embraced an ethical, hardworking, customer
focused business and made us the company we are. We intend to offer all
our products at even more affordable prices, ensuring that when the FDA
does shut us down, as many people as possible will have benefitted from
a product that Public Health England classifies as a minimum of
95% safer than traditional tobacco cigarettes.

“Hence this announcement today,” said Fraser Cropper, Managing Director.
“We have a duty to be honest with our customers and our staff. It is
currently impossible to see any way through the impasse the FDA is
imposing on businesses like ours across the USA. While we will continue
to support our customers and provide employment for our staff for as
long as we possibly can, Totally Wicked in the USA will close its doors
in the Summer of 2018, not because we want to, because the USA
government is demanding that we do. Mealy mouthed platitudes will
continue to be used to justify its actions and castigate businesses like
ours and criticize our unwillingness to comply with ‘citizen protecting’
legislation, while the truth is denied an open sharing. What will be
left is again a tobacco monopoly, which holds its ‘trophy’ vaping
products up as talismans of change, while continuing to sell, endorsed
and enforced by the USA government, smoking products that kill hundreds
of thousands of American citizens every year. Corporate greed and craven
political capitulation is the true story. This government and its
federal bodies charged to defend and protect its citizens have failed
the American smokers. While the majority of the rest of the world is
moving towards an enlightened position on the transformational potential
of consumer vaping products, the USA will retrench itself with a ‘year
zero’ firestorm that is already alight in the USA and will consume all
independent vape businesses like ours in Summer 2018. These are the

“The FDA may want Americans to continue smoking; we do not.”

For more information, click here.


Totally Wicked
Jason Malartsik, (O) 888-761-9425, (C) 941-779-3440
Operating Officer
Cropper, (O) 888-761-9425, (C) 941-587-7457
Senior Marketing and PR