Face Oils Market to Witness the Launch of New Range Products Like Moisturizers, Anti-Aging, and Cleansers Through 2020: Technavio

LONDON–(BUSINESS WIRE)–$BEI #Consumer–According to the latest market study released by Technavio,
the global
face oils market
is expected to grow at a CAGR of almost 6%
during the forecast period, 2016-2020.

This research report titled ‘Global
Face Oils Market 2016-2020
’ provides an in-depth analysis of the
market in terms of revenue and emerging market trends. This market
research report also includes up to date analysis and forecasts for
various market segments and all geographical regions.

The growing preference for online retail format will act as a
primary driving force in market growth over the coming years. Factors
such as increasing internet penetration, growing use of smartphones, and
changing buying patterns of consumers have propelled such inclinations
towards online retail. With the massive growth in the B2C e-commerce
market across the globe, manufacturers are extending their online
presence in several beauty
segments. Also, customers opt for this distribution channel as it is
convenient, time-saving, and offers product reviews and feedbacks. Some
of the key pure-play e-retailers that offer face oils include Amazon,
Alibaba, JD.com, and Rakuten.

Brijesh Kumar Choubey, an industry expert at Technavio for research on cosmetics
and toiletry
, says, “Vendors in the market are shifting
towards the use of social media tools, such as Facebook, Twitter,
Instagram, and YouTube, to increase awareness and promote their
products. The increasing consumer engagement in social networking and
blogs have prompted players to come out with some successful social
media campaigns for several
care products
. For instance, P&G’s ‘Your Best
Beautiful’ for Olay, L’Oréal’s ‘Rock Your Style’ for Garnier and
Shiseido’s ‘Beauty vs. the World’ for SHISEIDO are some of the most
effective marketing campaigns

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Based on product category, the report categorizes the global face oils
market into the following segments:

  • Anti-aging beauty oils
  • Facial cleansing oils
  • Face moisturizing oils
  • Pre-shave oils

Global face oils market by product category 2015 (%)

Anti-aging beauty oils 38.01%
Facial cleansing oils 25.13%
Face moisturizing oils 22.34%
Pre-shave oils 14.52%

Source: Technavio

Global anti-aging beauty oils market

The anti-aging
beauty oils segment is the fastest-growing category among the face oil
products and is predominantly driven by the increasing demand among the
aging population across the globe. The population group of around 60
years and above is one of the key customer segments for anti-aging oils.
Anti-aging beauty oil products provide benefits like enriching the
renewal of the skin’s outer layer. Some of the popular anti-aging beauty
oils brands include P&G’s SK-II Facial Treatment Cleansing Oil, Estée
Lauder’s Resilience Lift Restorative Radiance Oil, and LVMH’s Guerlain
Abeille Royale Face Treatment Oil. Vendors in this product segment are
coming up with several strategic initiatives to launch new product lines
of face oils with anti-aging benefits to cater to the growing
requirements from consumers. One of the latest developments in this
segment is the advent of anti-aging beauty oil products made with
natural and organic ingredients such as argan oil, marula oil, and
safflower oil enriched with vitamin E. Some such natural anti-aging
beauty oils are ProGenius Omega Treatment Rescue Oil from NUDE Skincare
and The Body Shop Oils of Life Intensely Revitalising Facial Oil from

Global facial cleansing oils market

The introduction of new products and the growing application of facial
cleansing oils in salons and spas are anticipated to drive considerable
adoption of cleansing oils over the next four years. Recently, ULTA
Beauty has launched hydrating cleansing oil, which specializes in
removing impurities on the skin. Manufacturers in the market are also
launching several facial cleansing oils with additional properties such
as sunscreens with SPF. For instance, Shiseido’s Ultimate Cleansing Oil,
is made using a purifying formula that eliminates long-wearing
foundation, is water-resistant, and has high-SPF sunscreens. With the
growing inclination towards facial cleansing oils with natural
ingredients, the segment will register a CAGR of more than 3% by 2020.
The French manufacturer, L’Occitane’s Shea Cleansing Oil is manufactured
using shea butter and sunflower seed oil and has gained massive
popularity among consumers.

Global face moisturizing oils market

Some of the popular face moisturizing oils available in the market are
Estée Lauder Nutritious Radiant Vitality Essence Oil and CLINIQUE Take
the Day Off Cleansing Oil from Estée Lauder. Manufacturers in the market
are coming up with face moisturizing oils that are effective for
multi-skin problems like dark spots, dryness, dullness, and uneven skin
tone and texture. CLINIQUE Turnaround Revitalizing Treatment Oil from
Estée Lauder and L’Occitane Immortelle Divine Youth Oil from L’Occitane
are some of the most popular multi-purpose face moisturizing oils.

Though the face oil moisturizers provide moisture and refreshment
to reduce the extra dryness of the face, the relative high price of
these products have slowed their adoption rate in the market. However,
with the growing demand for natural face moisturizing oils, this segment
will also witness significant growth over the predicted period. Some of
the natural face moisturizing oils are Vitamin E Facial Oil and Tea Tree
Oil by The Body Shop from L’Oréal. This Vitamin E Facial Oil offers an
aromatic, pre-moisturizer treatment for the skin to enhance
,” says Brijesh.

Global pre-shave oils market

The global pre-shave oils market is expected to grow at a steady pace
during the forecast period due to the growing demand among men for shaving
oils in the developed markets such as the UK, the US, Australia, and
Canada. Vendors in the market are promoting their products to drive
sales coupled with new product launches. For instance, in October 2015,
Dreadnought, a UK based manufacturer specialized into men’s
, introduced new portfolio of barbershop quality beard
oils such as Dreadnought Classic Blend Beard Oil and Dreadnought Cuban
Blend Beard Oil. This segment is the second-fastest growing category
among face oil products. Some of the popular pre-shave oils are
L’Occitane’s Cade Shaving Oil and L’Oreal’s Viktor & Rolf Spicebomb
Nourishing Pre-shave Oil.

Some of the premium beauty manufacturers are launching natural pre-shave
oils through their flagship brands such as LVMH under its flagship brand
The Art of Shaving include Pre-Shave Oil – Sandalwood and Pre-Shave Oil
– Lavender.

The top vendors highlighted by Technavio’s research analysts in this
report are:

  • Beiersdorf
  • Estée Lauder
  • L’Oréal
  • P&G
  • Shiseido

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