market research analysts forecast the global
pantyliner market to grow at a CAGR of around 5% during the
forecast period, according to their latest report.
The market study covers the present scenario and growth prospects of the
market for 2017-2021. The report also lists non-organic
pantyliner and organic pantyliner as the two main product
segments of which non-organic pantyliners held the majority share of
close to 92% in 2016, owing to earlier introduction and penetration in
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Technavio’s analysts highlight the following three drivers that are
contributing to the growth of the global pantyliner market:
- Rising awareness and evolving purchasing behavior
- Early onset of puberty
Evolving lifestyles of women
Rising awareness and evolving purchasing behavior
Currently, women are more aware and open minded about wellbeing and feminine
hygiene. Pantyliners allow women to partake in physical activities
without worrying about issues like discharge or menstrual flow. As these
products ensure feminine
hygiene while carrying out day-to-day tasks, the market will
experience a high growth rate in the forecast period. Earlier, lack of
awareness among older women had hindered the growth of pantyliners in
the market. However, targeted marketing by vendors is likely to increase
the adoption of pantyliners during the forecast period.
“Financial independence, coupled with an increase in the working
women population, has created demand for feminine hygiene products.
Hence, it has become easier for vendors to target women directly and
influence their purchasing behavior, leading to a surge in demand for
pantyliners in the market,” says Amber Chourasia, a lead analyst at
Technavio for health
and wellness research.
Early onset of puberty
Earlier, the average age of puberty among girls was 12, and this has
fallen to 10−11 years and as early as seven years. In recent years,
girls have been entering puberty at an early age. Some of the major
reasons for this include unhealthy food habits and a rise in obesity.
Stress at an early age is also leading to early onset of puberty among
A typical woman may have as many as 400 periods in her lifetime. This,
coupled with early puberty, will lead to increased usage of sanitary
products in her lifetime. Early puberty leads to vaginal
discharge, creating unhygienic conditions for the individual, which will
further drive the demand for pantyliners.
Evolving lifestyles of women
A wide variety of pantyliners is available in the market, which is
manufactured according to the needs of women. For instance, individuals
can use them for light menstrual flow, daily vaginal discharge,
uncertain spotting, post-intercourse discharge, urinary incontinence,
and bowel incontinence. Manufacturers are also introducing innovations
such as breathable layers and side wings, which are
considered more comfortable and fresh.
“Currently, women are more open to sharing their views regarding
personal hygiene products. The number of blogs that create awareness on
female health issues has surged due to this open environment, and they
are instrumental in creating demand for feminine hygiene products,” says
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company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.
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