Lunes 21 de Agosto 2017

‘ED Ellen DeGeneres Crafted by Royal Doulton’ Releases a Full Contemporary Tableware Collection

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NEW YORK–(BUSINESS WIRE)–Ellen DeGeneres, the world renowned and beloved television host and
entrepreneur, who recently partnered with Royal Doulton, releases a full
tableware collection. The ED Crafted by Royal Doulton Collection
expands the ED by Ellen brand into contemporary tableware, allowing
consumers to embrace and express their own sense of style and
individuality through all parts of their lives. The tableware collection
is inspired by both Ellen and Royal Doulton’s love for artisanal, yet
simple designs.


Ellen’s style and personality, which is a perfect fit with Royal
Doulton, sit at the heart of the collection, inspiring each and every
pattern, texture and color throughout the relaxed and original designs.

THE TABLEWARE COLLECTION

Handcrafted and artisanal qualities are very much at the forefront,
creating a unique collection of eight different tableware designs and a
range of mix and match sets that allows consumers to express their own
personality through the various elements of the designs.

Textured Tableware

Featuring four different patterns in four unique colors, the range is
inspired by Ellen’s love of nature while highlighting natural
imperfections. The textured patterns in the range offer a color palette
and texture to suit all interior styles. All items are sold individually
($10-$14.50) or in 16 piece sets ($167).

  • Polar Blue – Created with a series of concentric dots and
    lines, the Polar Blue collection highlights one of Ellen’s favorite
    words, kindness, adding an element of charm and delight to the
    collection.
  • Cobalt Blue – Featuring a bolder aesthetic, the hand drawn
    chevrons and lines are reminiscent of batik fabrics and textile
    prints, which Ellen takes great inspiration from.
  • Soft White – With a softer design, this collection has hand
    drawn lines picked out in a subtle taupe color, creating an
    understated, classic appeal.
  • Charcoal Grey – Showcasing a sophisticated feathered detail,
    with an organic, natural and timeless feel.

Brush Stroke Tableware

A collection of tableware designs in a selection of four distinct
colored glazes – Cobalt Blue, Polar Blue, Charcoal Grey and Soft White.
The collection has a hand brushed rim, making each piece unique. Each
item in the collection is glazed by hand, revealing the stoneware
beneath on the mug and bowl, giving each piece a natural contrast of
matte and shine.

The Brush Stroke patterns are sold as 16 piece sets (11” plates x4, 8.5”
plates x4, cereal bowls x4, mugs x4) for $167.

Mix & Match Sets (Accent Collections)

Bringing Ellen’s personality to life, the ‘Mix & Match Sets’ features
Ellen’s favourite sentiment – love. Three uniquely different illustrated
designs create statement pieces for any home. The sets of 4 plates,
bowls or mugs are comprised of 4 individual designs in each set, all of
which mix together perfectly, but can also be layered back into the rest
of the tableware collection.

  • Blue Love – The individual ‘Love’ designs of each plate, bowl
    and mug are inspired by Ellen’s love of nature, showcasing wild
    flowers and the countryside in cobalt blue illustrations. Made in the
    same way as the textured patterns, the accents range has the same
    debossed feel, giving the individual designs depth and tactile beauty.
  • Signature – Using artwork inspired by Ellen’s favorite prints,
    the red, grey and taupe hand drawn graphic details bring to life
    Ellen’s sense of style.
  • Cave Paintings – Unique, hand drawn animal characters are
    inspired by Ellen’s love for art. The centuries old drawings stand the
    test of time and add a unique element of interest to any interior.

Create your own bespoke collection of ED Crafted by Royal Doulton,
by mixing and matching the individual ranges, for a medley of textures
and tones. Discover the full ED Crafted by Royal Doulton Collection
that is now available globally.

The ED Crafted by Royal Doulton Collection is priced from $10-$167 and
is available at www.royaldoulton.com.
Follow the conversation with #EDxRoyalDoulton. For further information,
photography or samples please contact Michelle Westcott-Richards, michelle.richards@fiskars.com
or 212.725.9419.

About Royal Doulton

Royal Doulton, established in London in 1815, has been at the forefront
of contemporary lifestyle design, setting trends in tableware and
interiors. From casual dinnerware to wedding gifts, decorative
collectables to urban wall art, the brand is original and eclectic. With
a host of designer collaborations with Gordon Ramsay, Barber & Osgerby,
HemingwayDesign and more, Royal Doulton is the perfect addition to any
home.

Royal Doulton is distributed through premium department stores and
independent retailers and wholesalers around the world, including the
United States, the United Kingdom, Japan, China, Taiwan, Korea, Canada,
Australia and Ireland. Royal Doulton is also the proud holder of the
Royal Warrants by Appointment for tableware and giftware to both Her
Majesty The Queen and His Royal Highness The Prince of Wales. Royal
Doulton was acquired by Fiskars Corporation in 2015 and is now part of
Fiskars’ English & Crystal Living Business
.

About Fiskars

Established in 1649 as an ironworks in a small Finnish village, Fiskars
has grown to be a leading consumer goods company with globally
recognized brands including Fiskars, Iittala, Gerber, Royal Copenhagen,
Waterford, and Wedgwood. With iconic products, strong brands and global
ambitions, Fiskars’ mission is to enrich people’s lives in home, garden
and outdoor. Fiskars’ products are available in more than 100 countries
and the company employs around 8,700 people in 30 countries. Fiskars is
listed on Nasdaq Helsinki. www.fiskarsgroup.com

About ED Ellen DeGeneres

ED is Ellen DeGeneres’ new American lifestyle brand inspired by her
iconic style, values and personality. With a passion for interior
design, architecture and fashion, Ellen brings her unique vision to this
beautifully designed, high-quality collection of women’s apparel,
footwear, accessories, bedding & bath and decorative home. The lifestyle
brand is real, accessible and every product feels like a personal
connection between Ellen and the consumers around the world.
EDbyEllen.com

Contacts

Royal Doulton
Michelle Westcott-Richards, 212-725-9419
michelle.richards@fiskars.com