New GDI Engine Service Helps NAPA AutoCare Centers Create a Steady
Profit Center While Maintaining the Performance of Customers’
WARMINSTER, Pa.–(BUSINESS WIRE)–CRC Industries, Inc., a global supplier of specialty chemicals for
maintenance and repair professionals and do-it-yourselfers, has
introduced the new GDI Service Pack to help auto repair shops maintain
the performance of their customers’ vehicles equipped with GDI (gasoline
direct injection) engines and, in so doing, creates a new source of
“The most common complaint we hear from customers with vehicles that
have GDI engines is about loss of power and performance over time,” said
Scott Brownstein, technical service manager for CRC. “This is primarily
due to the accumulation of carbon deposits on various components inside
In traditional PFI (port fuel injection) engines, gasoline is delivered
through the intake manifold, helping to wash away carbon in the process.
In GDI engines, gasoline is injected directly into the cylinder. While
this provides more engine power and better fuel efficiency, without the
cleaning action of the gasoline, carbon deposits rapidly accumulate on
critical engine parts and the driver begins to experience poor
acceleration, hard starting, rough idle, loss of power and reduced fuel
According to Brownstein, not only does the CRC GDI Service Pack offer
shops the opportunity to meet their customers’ needs by maintaining
vehicle performance and efficiency, but it also creates a new source of
“A complete GDI engine service every 10,000 miles is a win-win for both
the vehicle owner and the shop,” emphasized Brownstein. “Regular
maintenance of these modern engines saves vehicle owners time and money
from costly engine teardown or mechanical processes to remove excessive
A GDI Engine Service using CRC products eliminates carbon deposits in
six critical areas: the mass air flow sensor, the throttle body, intake
valves, fuel injectors, spark plugs and the combustion chamber.
A highly effective and safe solution for all gasoline engines, including
turbos, the GDI Service Pack includes:
CRC GDI IVD® Intake Valve & Turbo Cleaner that removes hard
carbon deposits from intake valves
CRC 1-TANK Power Renew® that restores up to 99 percent of
injector flow and increases MPG
CRC Mass Air Flow Sensor Cleaner that restores 4-10 horsepower at the
CRC Throttle Body & Air-Intake Cleaner that cleans deposits from the
throttle valves and throttle body
- CRC Friction Guard® that reduces wear and scoring on cylinder walls
Research shows that by 2021, 70 percent of new vehicles in the US –
approximately 80 million – will be equipped with GDI engines.
“The timing is right,” Brownstein said. “We’re staying ahead of a
growing market, and this is a new service opportunity that will fulfill
a need for many years to come.”
Currently, participating NAPA AutoCare Centers are offering a $20
mail-in rebate from CRC for a customer’s first GDI engine service.
To learn more about the CRC GDI Service Pack and to see real test
results, visit crcindustries.com/gdi.
For more information on CRC Industries, visit www.crcindustries.com.
CRC Industries, Inc. is a global leader in the production of specialty
chemicals for the do-it-yourselfer and maintenance professional, serving
the automotive, industrial, electrical, marine, heavy truck, hardware
and aviation markets.
CRC trademarked brands include: CRC®, K&W®,
Sta-Lube®, SmartWasher®, Marykate®,
Ambersil®, KF®, Kontakt Chemie®, Ados®,
Action Can® and Kitten®.
CRC Industries, Inc.
Dori Ahart, 215-674-4300