CORRECTING and REPLACING Children’s Hospital Los Angeles Partners with the Barbara Sinatra Children’s Center for the Coachella Valley’s inaugural #MakeMarchMatter Campaign

The collaboration aims to raise $250,000 in the desert communities
during March to support children’s healthcare services at CHLA and BSCC

LOS ANGELES–(BUSINESS WIRE)–Please replace the release dated March 2, 2017 with the following
corrected version due to multiple revisions.

The corrected release reads:


The collaboration aims to raise $250,000 in the desert communities
during March to support children’s healthcare services at CHLA and BSCC

Hospital Los Angeles
(CHLA) has partnered with the Barbara Sinatra
Children’s Center (BSCC) in conjunction with CHLA’s Make
March Matter
™ fundraising campaign. The goal is to raise at least
$250,000 during the month of March in the Coachella Valley to provide
services for children and families at CHLA and BSCC.

Make March Matter™ is an annual fundraising campaign that kicked off in
2016 as an effort to build awareness and support for Children’s Hospital
Los Angeles—a nonprofit pediatric hospital dedicated to creating hope
and building healthier futures. By offering more than 350 programs and
services just for children, California’s premier children’s hospital
helps kids recover faster from life-threatening diseases and chronic
illnesses. The campaign raised $1.3 million to help the hospital ensure
that children receive the critical lifesaving care they need. This year,
the campaign has expanded to include a special component designed to
raise funds that support the care of children in the Coachella Valley.

“We are thrilled the desert communities have joined us in helping to
raise funds to help children heal thanks to the invaluable expert care
that CHLA and BSCC provide,” says Dawn Wilcox, vice president of
Corporate Partnerships at CHLA. “We’re off to a great start thanks to
community donors who have already committed in excess of $100,000 to
ensure the campaign’s success.”

This campaign is uniquely targeted to the residents, businesses and
community in the Coachella Valley. All of the money raised in the desert
will be used to bring services delivered at Children’s Hospital Los
Angeles through the Audrey Hepburn CARES Center to the BSCC.

Both organizations focus on the needs of children suffering the effects
of abuse and neglect and those who are at risk of being abused. Under
the direction of Dr. Karen Kay Imagawa, the CARES Center and BSCC
collectively treat more than 1,200 children each year. Additional
funding will help patients receive child-appropriate care more quickly,
reduce delays in child abuse investigations, protect more children who
have suffered abuse and support a more streamlined return home for
children who have not been abused.

To inspire donors, the H.N. and Frances C. Berger Foundation has pledged
a $75,000 matching grant in addition to a few individual donors who have
stepped up to kick off the campaign.

“This campaign comes at a critical time for us. We are seeing more cases
each month and more overall children each year at the Barbara Sinatra
Children’s Center,” says John Thoresen, CEO of BSCC. “We are so grateful
to the doctors and the staff at CHLA, especially Dr. Imagawa. Thanks to
her leadership, we can triage these vulnerable children compassionately,
efficiently and with the best medical expertise available directly into
therapeutic treatment.”

Coachella Valley businesses supporting the MMM campaign include:

California Desert Association of REALTORS®
California Pizza Kitchen
(The Shops on El Paseo)
Carl’s Jr.
Charming Charlie (Westfield
Mall Palm Desert)
Dr. Moffit
Fitz in the AM
H.N. and
Frances C. Berger Foundation
Miramonte Resort and Spa
Lauren (The Shops on El Paseo)
Saks OFF 5th Palm Desert
John Boutique (The Shops on El Paseo)
The River at Rancho Mirage
Westfield Mall Palm Desert
World Gym (Westfield Mall Palm Desert)

About Children’s Hospital Los Angeles

Children’s Hospital Los Angeles is dedicated to creating hope and
building healthier futures for children. Founded in 1901, CHLA is one of
the nation’s leading children’s hospitals and is acknowledged world wide
for its leadership in pediatric and adolescent health. The hospital
relies on the generosity of the community to support its groundbreaking
pediatric research and the complex care it provides for critically ill
and injured children.

About Barbara Sinatra Children’s Center

Founded in 1986 by Barbara and Frank Sinatra, the nonprofit 501c(3)
Barbara Sinatra Children’s Center at Eisenhower Medical Center provides
counseling for victims of physical, sexual and emotional child abuse.
Approximately 90 percent of BSCC’s budget comes from the generosity of a
caring, worldwide community, fundraising events and charitable
organizations. This heartfelt support ensures that children are
counseled regardless of a family’s ability to pay.


Children’s Hospital Los Angeles
Monica Rizzo, 323-361-5745