Miércoles 13 de Diciembre 2017

Coca-Cola Brings on Chefs Aarón Sánchez and Roblé Ali to Talk Taste, Flavor and Variety of Meal Pairings

Guía de Regalos

“Serve with a Coca-Cola” Celebrates how Coca-Cola’s Delicious Flavor
Complements Any Meal

ATLANTA–(BUSINESS WIRE)–Whether coupled with the salty crunch of tacos, the mouthwatering taste
of a char-grilled steak, or a freshly made grilled chicken sandwich – a
delicious, refreshing Coca-Cola® is the perfect complement to any plate.
The recently launched campaign encourages gastronomy aficionados and
novice foodies alike to “Serve with a Coca-Cola.”

The campaign aims to engage people in their love affair with food and
the modern meal experience – from food halls to food trucks. “Serve with
a Coca-Cola” features a new documentary-style television commercial
that’s airing in English and Spanish
nationwide and will extend throughout the year. Titled “Latin
Food Feud
,” Chef Aarón Sanchez as well as up-and-coming food truck
owners, food bloggers and everyday foodies debate the most delicious
ways to prepare Latin dishes paired with an ice-cold delicious Coke. The
commercial welcomes people into bustling kitchens, restaurant dining
rooms, legendary local restaurants and family households, highlighting
the diversity of the nation’s people and its food culture.

Lighthearted and upbeat, the commercial doesn’t take sides on
long-standing philosophical debates about things like flour versus corn
tortillas – but rather shows that no matter which recipe or style you
prefer, everyone can agree that it’s the ideal partner to an ice-cold
Coca-Cola.

“Whether it’s Coca-Cola Original Taste, Coca-Cola Zero, Diet Coke or
Coca-Cola Life, an ice-cold, delicious Coke takes any dish to the next
level and makes meals more special,” said Stuart Kronauge, senior vice
president of marketing for Coca-Cola North America. “The delicious
flavor of Coca-Cola transcends cultures and language, and people from
all walks of life can pair their favorite foods with a Coke.”

Two renowned chefs will help bring “Serve with a Coca-Cola” to life:
celebrated Latin chef, restaurateur, philanthropist and television
personality Aarón Sánchez and restaurateur, caterer and one of the
country’s most notable African American chefs, Roblé Ali.

“From sharing an ice-cold Coke with my grandmother while she prepared
family meals to thinking up the next savory dish I’m going to add to my
restaurant menu, Coca-Cola has always played a role in my kitchens,”
said Chef Aarón. “I’m proud to be partnering with Coca-Cola – it’s a
brand that’s close to my heart, and I’m eager to work with Coca-Cola to
show off its flavorsome versatility to people across the country.”

“I’ve been a big-time Coca-Cola fan my entire life. I’ve paired it with
everything from BBQ to street-food, haute cuisine and everything in
between for as long as I’ve been cooking. Of course this partnership is
a natural fit for me,” said Chef Roblé. “I began cooking at a young age
and have worked in quite a few kitchens before opening my own restaurant
and catering company. Along the way, I’ve paired countless meals with
Coke, and I think people will be excited to discover new foods and
recipes they can pair it with, too.”

In addition to the television commercial, the fully integrated “Serve
with a Coca-Cola” campaign will feature digital video, print, radio and
out-of-home advertising and experiential activations at a variety of
festivals and events in key markets across the country.

Earlier this year, the brand brought the “Coca-Cola Kitchen” to the
South Beach Wine and Food Festival in Miami, Fla. Festival-goers and
fans also enjoyed a taste of the campaign at the Coca-Cola Music concert
during the March Madness® Music Festival, held in conjunction
with the NCAA® Men’s Final Four® in Phoenix. Most
recently, in partnership with Uber, pop-up dinners were held in Atlanta
and in New Orleans, where Chef Aarón surprised attendees at the latter
with a special dinner and drinks at his restaurant Johnny Sánchez.
Throughout the year Coca-Cola will continue to offer up a variety of
occasions where people can refresh themselves with a Coca-Cola and try
the best dishes served with an ice-cold Coke.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world’s most valuable and
recognizable brands, our Company’s portfolio features 20 billion-dollar
brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA
and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world’s largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at a rate of 1.9 billion servings a
day. With an enduring commitment to building sustainable communities,
our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners,
we rank among the world’s top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

About Chef Aarón Sánchez

Sánchez is the co-star of Food Network’s hit series, Chopped,
host of Cooking Channel’s Emmy-nominated Taco Trip, and
chef/owner of Johnny Sánchez, an authentic Mexican restaurant
with locations in New Orleans and Baltimore. He is also an active
philanthropist having recently launched his own charitable organization
– the Aarón Sánchez Scholarship Fund. The James Beard award-winner will
celebrate his Mexican heritage through the art of cooking and
demonstrate how Coke pairs well with meals across all cultures.

About Chef Roblé Ali

Chef Roblé Ali owns Roblé & Co., a catering business that is the subject
of Bravo’s docudrama of the same name, and is a regular contributor on
ABC’s The Chew. A life-long fan of Coca-Cola, Ali owns
Williamsburg Brooklyn-located Streets, an eatery which
combines the best aspects of street food with the high standards and
inviting ambiance of a professional restaurant. Ali is passionate about
creating new foods and pairing them with a refreshing Coke.

Contacts

The Coca-Cola Company
Melina Baetti, 404-676-1533
mbaetti@coca-cola.com
or
Robert
Martinez,
305-532-7950 ext. 244
robert.martinez@newlink-group.com