Children’s Hospital Los Angeles Partners with the Barbara Sinatra Children’s Center for its #MakeMarchMatter Fundraising Campaign

The collaboration aims to raise $250,000 in the desert communities
during March to support children’s healthcare services at CHLA and BSCC

Hospital Los Angeles
(CHLA) has partnered with the Barbara Sinatra
Children’s Center (BSCC) in conjunction with CHLA’s Make
March Matter
™ fundraising campaign. The goal is to raise at least
$250,000 during the month of March in the Coachella Valley in support of
services for children and families at CHLA and BSCC.

“We are thrilled the desert communities have joined us in helping to
raise funds to serve more children who need the invaluable expert care
that CHLA and BSCC provide,” says Dawn Wilcox, vice president corporate
partnerships at CHLA. “We’re off to a great start thanks to community
donors who have already committed in excess of $100,000 to ensure the
campaign’s success.”

This campaign is uniquely targeted to the residents, businesses and
community in the Coachella Valley. All of the money raised in the desert
will go towards covering services at the BSCC while increasing capacity
within the Audrey Hepburn CARES Center at CHLA to allow the program to
expand at both institutions. Both centers focus on the needs of children
suffering the effects of abuse and neglect, and those who are at risk to
be abused. The CARES Center and BSCC collectively treat more than 1,200
children each year. Additional funding will help patients receive
child-appropriate care more quickly, reduce delays in child abuse
investigations, protect more children who have suffered abuse and
support a more streamlined return home for those who are found to not
have abuse.

To inspire donors, the H.N. and Frances C. Berger Foundation has pledged
a $75,000 matching grant in addition to a few individual donors who have
stepped up to kick off the campaign.

“This campaign comes at a critical time for us. We are seeing more cases
each month and more overall children each year at the Barbara Sinatra
Children’s Center,” says John Thoreson, CEO of BSCC. “We are so grateful
to the doctors and the staff at CHLA, especially Dr. Karen Imagawa, who
directs programs at both locations. Thanks to her leadership, we can
treat these vulnerable children compassionately, efficiently and with
the best medical expertise available.”

Coachella Valley businesses supporting the MMM campaign include:

California Desert Association of REALTORS®
Carl’s Jr.
Fitz in
the AM
Flooring Innovations
H.N. & Frances C. Berger Foundation
Resort and Spa
Ralph Lauren (El Paseo)
Saks OFF 5th
Palm Desert
The River at Rancho Mirage
The Westfield Mall Palm

Audrey Hepburn CARES Center

The Audrey Hepburn CARES Center at Children’s Hospital Los Angeles was
initially established in 1994 in response to the growing commitment to
provide comprehensive, high-quality child abuse evaluations in a caring,
“child-friendly” environment. Since its inception, the CARES team has
expanded from a primary focus just on the identification of child abuse
into a multifaceted multidisciplinary child maltreatment center
encompassing identification, treatment, medical follow-up care,
prevention, education, advocacy, and research in the field of child
abuse and neglect.

The CARES team is the only child abuse team in Southern California with
Board certifications in child abuse, general pediatrics and
developmental-behavioral pediatrics, which enables a more comprehensive
assessment in all child abuse cases. This specialized training allows
the CARES Center to provide comprehensive care to our community’s large
population of children with developmental disabilities, a group that is
at a higher statistical risk for child abuse. The Center also provides a
special focus for children in foster care, infants/children with failure
to thrive, and education of caregivers and health care providers
regarding the effects of toxic stress/trauma (e.g., child maltreatment)
on the developing brain and how that impacts behavior, development, and
the social and emotional well-being of a child. While the effects of
childhood trauma can be profound, they can be minimized and the children
can recover.

Barbara Sinatra Children’s Center

Founded in 1986 by Barbara and Frank Sinatra, the nonprofit 501c(3)
Barbara Sinatra Children’s Center at Eisenhower Medical Center provides
counseling for victims of physical, sexual and emotional child abuse.
Approximately 90 percent of BSCC’s budget comes from the generosity of a
caring, worldwide community, fundraising events and charitable
organizations. This heartfelt support ensures that children are
counseled regardless of a family’s ability to pay.

Make March Matter

Make March Matter is an annual fundraising campaign that builds
awareness and support for children’s health in Los Angeles. The campaign
supports Children’s Hospital Los Angeles—a nonprofit pediatric academic
medical center dedicated to offering more than 350 programs and services
to help the health of children. The goal of the campaign is to raise
money in support of the Helping Hands Fund, which helps Children’s
Hospital Los Angeles ensure that all of its pediatric patients receive
the critical lifesaving care they need.

About Children’s Hospital Los Angeles

Children’s Hospital Los Angeles is dedicated to creating hope and
building healthier futures for children. Founded in 1901, CHLA is one of
the nation’s leading pediatric academic medical centers and is
acknowledged worldwide for its leadership in pediatric and adolescent
health. The hospital relies on the generosity of the community to
support its groundbreaking pediatric research and the complex care it
provides for critically ill and injured children.


Children’s Hospital Los Angeles
Monica Rizzo, 323-361-5745