Buffalo Wild Wings Helps Fans “Wing In” the New Year with Citrus Bowl Activations

Programs Aim to Bring Game Alive in Stadium, in Restaurants and
Across Social Media

MINNEAPOLIS–(BUSINESS WIRE)–Buffalo Wild Wings today announced a series of activations leading up to
and during the Buffalo Wild Wings Citrus Bowl that will help college
football fans “wing in” the New Year wherever they are watching the game
– in stadium, in restaurant or following along digitally.

The Buffalo Wild Wings Citrus Bowl, featuring the No. 20 LSU Tigers
(7-4, 5-3 SEC) and the No. 13 Louisville Cardinals (9-3, 7-1 ACC) led by
the 2016 Heisman Trophy winner, will be played at 11 a.m. ET on
Saturday, Dec. 31, 2016 and televised nationally by ABC.

Buffalo Wild Wings Citrus Bowl activation highlights include a halftime
performance by country music star Cole Swindell; in-stadium wing
giveaways; a panoramic End Zone Selfie Station; exclusive fan-sourced
interviews with team coaches on Twitter; a custom Snapchat filter at
restaurants and the stadium; and philanthropic activities supporting the
Boys & Girls Clubs of America.

“As we host the first Citrus Bowl to be held on New Year’s Eve, we are
excited to offer college football fans the opportunity to celebrate and
follow this historic bowl game like never before,” said Bob Ruhland,
vice president of marketing at Buffalo Wild Wings. “From the fans in the
stands, to our guests in more than 1,200 restaurants and those following
from home, our bowl game extensions are focused on bringing the game
alive and providing unique access to fans everywhere.”

In Stadium
For the first time, the Buffalo Wild Wings
Citrus Bowl will feature a halftime performance by award-winning and
platinum-selling country music artist Cole Swindell, who recently
achieved his sixth consecutive No. 1 single. Cole will perform a mix of
two No. 1 singles off his platinum-certified debut album – “Let Me See
Ya Girl” and “Chillin’ It.”

Fans who venture into the concession stands throughout the main
concourse and plaza level will find several exclusive food offerings
from Buffalo Wild Wings, including boneless wings spun in Honey BBQ or
Medium sauces, served with fries.

Fans attending the game can also commemorate their Buffalo Wild Wings
Citrus Bowl experience with an ultimate selfie with thousands of fellow
fans at a new End Zone Selfie Station. Located at the south end of the
stadium, the one-of-a-kind photo will feature an unobstructed panoramic
view of the end zone and field and can be shared via social media.

Additionally, Buffalo Wild Wings will be featuring special, in-venue
promotions on game day.

In Restaurant
To encourage fans to capture and share their
excitement for the game, B-Dubs will offer a custom Buffalo Wild Wings
Citrus Bowl-themed Snapchat filter at all restaurants (from Dec. 26
through Dec. 31) and in the stadium in Orlando (on Dec. 31).

Two Buffalo Wild Wings restaurants in Baton Rouge and nine restaurants
in Louisville will also host ticket giveaways to this year’s Buffalo
Wild Wings Citrus Bowl on Dec. 15. Registration and drawings will occur
from 6 – 8 pm local.

Social Media Engagement
Buffalo Wild Wings will bring fans
exclusive insights from the head coaches of LSU and Louisville via a
Twitter-sourced Q&A. Fans can tweet their questions using #BWWCitrusBowl
for the chance to have their question answered by one of the coaches in
a video to be shared on B-Dubs’ social channels.

On Twitter (@BWWings), B-Dubs will keep fans updated on all things
Buffalo Wild Wings Citrus Bowl and make them feel like part of the
real-time game experience with live tweets, gift card and t-shirt
giveaways and more using #BWWCitrusBowl.

Philanthropy
Team Up for Kids
In support of the
company’s Team
Up for Kids® mission
, which focuses on helping more kids
play team sports, Buffalo Wild Wings will present its 2016 donation to
Boys & Girls Clubs of America, totaling at least $3.1 million at
halftime. Another donation of $10,000 will be presented to Boys & Girls
Clubs of Central Florida. B-Dubs is also providing 350 tickets to Boys &
Girls Clubs of Central Florida members to watch the Citrus Bowl from an
end zone section and will host more than 100 Team Up for Kids
participants at the Bowl’s “Day for Kids” event on Dec. 29, providing
opportunities for kids to play interactive games with players from LSU
and Louisville.

About Buffalo Wild Wings and Team Up for Kids
Buffalo Wild
Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a
growing owner, operator and franchisor of Buffalo Wild Wings®
restaurants featuring a variety of boldly-flavored, made-to-order menu
items including its namesake Buffalo, New York-style chicken wings. The
Buffalo Wild Wings menu specializes in 21 mouth-watering signature
sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to
Blazin’®. Guests enjoy a welcoming neighborhood atmosphere
that includes an extensive multi-media system for watching their
favorite sporting events. Buffalo Wild Wings is the recipient of
hundreds of “Best Wings” and “Best Sports Bar” awards from across the
country. There are currently more than 1,215 Buffalo Wild Wings
locations across the world.

Buffalo Wild Wings’ charitable giving mission – TEAM UP FOR KIDS™ –
centers on the vision: There is a champion in every child. We are
committed to helping build communities where all kids can thrive,
compete, and belong to a team.
As part of this mission, Buffalo Wild
Wings has teamed up with Boys & Girls Clubs of America (BGCA) to help
thousands of kids play on sports teams each year. Buffalo Wild Wings is
committed to donating and raising at least $16 million for BGCA by 2020.
Guests can join the effort through donations from sauce and seasoning
bottle purchases and in-restaurant fundraising events. For more
information, visit www.BuffaloWildWings.com/giving.

To stay up-to-date on all the latest events and offers for sports fans
and wing lovers, follow Buffalo Wild Wings on Facebook,
Twitter
and Instagram
and visit www.BuffaloWildWings.com.

Contacts

Buffalo Wild Wings
Heather Leiferman, 952-278-9553
hleiferman@buffalowildwings.com