Braun Launches Newly Innovated Series 9 to U.S. Consumers

New Product Gives Men Tools to Optimize and Refresh Their Morning
Routines in the New Year

NEW YORK–(BUSINESS WIRE)–Today Braun, the world’s most trusted* grooming brand, renowned for its
expertly crafted male grooming tools, introduces the NEW Braun Series 9
collection to the U.S. market. The newly innovated premium and exclusive
range of electric shavers, offers men the most efficient shave so they
can face, with confidence, every challenge that life brings their way.

The New Year is the perfect time for men to refresh and optimize their
daily grooming routine. With the NEW Series 9, Braun is putting men in
the driver’s seat, giving them the tools, down to the smallest detail,
so that they are prepared to take on the day. The new shaver has been
designed for the discerning man who is not willing to compromise on the
details that matter and demands the best performance from his shaver.

The newest innovation of the NEW Series 9 is its enhanced titanium
coated trimmer, which offers detail, style, precision and performance
for the world’s most efficient shave. Central to the razor surface is a
unique golden strip delivering optimal shave technology. The HyperLift &
Cut Trimmer coated with Titanium Nitride (TiN) improves the shaver’s
ability to glide over the skin with a low level of friction, providing a
pleasant and superior feel against the skin. It also protects from
corrosion and wear, and increases durability, allowing the NEW Series 9
to deliver up to 50,000 shaves.

“Over the last few years we have witnessed a dramatic shift on the
importance men place on looking their best before walking out of the
door,” said Braun Grooming Expert, Sascha Breuer. “Having a morning
routine in place has proven to boost confidence for tackling the day
ahead, and grooming is central to that routine because when you look
good, you feel good. The best shaving tool to achieve that every day is
the NEW Braun Series 9, which sets a new standard of excellence as it
ensures the most efficient and exceptionally gentle shave.”

The shaver’s fully flexible SyncroSonic™ shaving head navigates facial
contours with ease. The five shaving elements in the shaving head work
together to capture every type of hair. Braun’s advanced
micro-adaptation OptiFoil™ shaving foils maneuver nimbly to cut hair as
close to the skin as possible over every contour. They work with the
center cutting elements, creating precision that minimizes the risk of
top layers of skin being cut during shaving and helps avoid skin

The glide is further enhanced with the shaver’s Protective SkinGuard,
which catches stubble and beard hairs to use fewer strokes than an
average razor and, in turn, creates less tugging and pulling at the
skins surface, even with several days’ growth. It is also compatible
with water, foam and gel grooming products, leaving the choice
comfortably in men’s hands.

The NEW Braun Series 9 demonstrates state of the art attention to detail
and premium design. Not only do its new features improve the male
grooming experience, it also has a sleek look designed for efficiency
and strength. The shaver is available in a chrome, silver, black, or
blue finish and comes with a charger stand for simple refueling. The
shaver is available at Amazon, Walmart, Target, Bed Bath & Beyond, and
Best Buy and has a suggested retail price of $389.99. For more
information visit

*Tested on 3 day beards vs. leading premium tier products. Details:

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921,
develops and manufactures a wide variety of small domestic appliances
that marry technical innovation, reliable quality and distinctive
design. These range from electric shavers to beauty products. Braun
products enjoy worldwide distribution. Please visit
for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit for
the latest news and information about P&G and its brands.


Emily Amato, 212-796-9820