Bloomingdale’s Celebrates Lunar New Year

Select stores ring in the Year of the Rooster with festive visual
displays, products and events

BEVERLY HILLS, SAN FRANCISCO & COSTA MESA, Calif.–(BUSINESS WIRE)–Bloomingdale’s Beverly Center, Bloomingdale’s San Francisco Centre and
Bloomingdale’s South Coast Plaza will ring in the Year of the Rooster
this Lunar New Year with unique merchandise, festive visual displays and
special events from Jan. 21 – Jan. 28.

Visitors to these select Bloomingdale’s will be welcomed with tables
filled with red peonies symbolizing good fortune and joy for the New
Year. Focal walls throughout the stores will display a collage of red
envelopes creating a rooster zodiac, as well as the phrase Gong Xi Fa
Cai which means Happy New Year in Mandarin. Continuing the visual theme
throughout the store, silver mannequins with red mohawks will be dressed
in red-colored fashion paying homage to the lucky color, as well as this
year’s zodiac sign. Visitors will have the opportunity to shop
Bloomingdale’s exciting product selection, including a Baccarat crystal
rooster, Lalique rooster bowl, MCM New Year Series backpack, Marc Jacobs
fire rooster card case and a Bloomingdale’s limited-edition Year of the
Rooster tote bag.

Bloomingdale’s Beverly Center will kick off the Lunar New Year
celebration on Jan. 21 with a New Year inspired fitness class,
Powerlines: Energy in Motion. Created by international trainer, Shay
Kotsabi, the class will begin with grounding mediation and fuse
functional training, the foundation of barre and cardio-power intervals
to spark the mind, body and spirit. After the class, guests are invited
to enjoy a festive tea bar plus receive a complimentary, Year of the
Rooster tote filled with glam goodies. On Jan. 21 and Jan. 26,
Bloomingdale’s Beverly Center will also offer delicious sweets and
treats in the men’s department, red-themed cosmetic cases and a red
envelope giveaway with select envelopes filled with fun prizes,
including cosmetic samples and a Year of the Rooster tote bag. Visit
for more details.

On Jan. 28, Bloomingdale’s San Francisco Centre will host musicians from
Melody of China for a classical music performance as well as Lion
Dancers to perform the traditional New Year’s dance throughout the
store. A complimentary limited-edition Year of the Rooster tote bag will
also be passed out at the Bloomingdale’s Visitors’ Center on Level 1. To
claim the complimentary tote, visitors must pick up a red envelope from
the Westfield Mall Guest Service Desk on Friday, Jan. 20, 10 a.m. – 8:30
p.m. or Saturday, Jan. 21, 10 a.m. – 8:30 p.m. Visit
for more details.

About Bloomingdale’s

Bloomingdale’s is America’s only nationwide, full-line, upscale
department store and a division of Macy’s, Inc. It was founded in 1872
and currently operates 38 Bloomingdale’s stores and 17 Bloomingdale’s,
The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois,
Maryland, Massachusetts, New Hampshire, New Jersey, New York,
Pennsylvania, Texas, and Virginia. In addition, Bloomingdale’s has an
international presence with a location in Dubai. Be sure to follow
@bloomingdales on social media, become a Loyallist, and for more
information, or to shop any time, visit


Bloomingdale’s Public Relations
Julia Austin, 212-705-2439