Blizzard Entertainment Establishes Book-Publishing Label

Blizzard Publishing’s first releases include the World of Warcraft®
Adult Coloring Book and popular out-of-print Warcraft novels and manga

IRVINE, Calif.–(BUSINESS WIRE)–Blizzard Entertainment today announced the creation of a book-publishing
label, Blizzard Publishing, dedicated to developing and releasing new
Blizzard publications and reissuing out-of-print titles in the company’s
Warcraft®, StarCraft®, and Diablo®
settings, directly and through ongoing global partnerships. Each of
Blizzard’s game universes has been inhabited by millions of players
worldwide, and Blizzard Publishing will help maintain the lore and
legacy of the company’s earliest novels and manga while also providing a
variety of new ways for people to engage with Blizzard’s rich worlds and
characters. Several of Blizzard Publishing’s upcoming releases will be
available in multiple formats, such as print, audiobook, and e-book.

The first books published under the Blizzard Publishing label include
two sets of previously released novels and manga from award-winning and New
York Times
best-selling authors.

Blizzard Legends

  • Warcraft: The Last Guardian by Jeff Grubb
  • Warcraft: Lord of the Clans by Christie Golden
  • World of Warcraft: Rise of the Horde by Christie Golden

Blizzard Manga

  • Warcraft Legends: Volume One, with stories by Richard A. Knaak,
    Dan Jolley, and Jae-Hwan Kim
  • Warcraft Legends: Volume Two, with stories by Richard A.
    Knaak, Dan Jolley, and Aaron Sparrow

Future releases in the Blizzard Legends and Blizzard Manga series will
include titles across multiple Blizzard franchises.

Blizzard Publishing has also developed a new original title, the World
of Warcraft Adult Coloring Book
—an epic volume of more than 80
pieces of concept art, sketches, and more, featuring characters and
scenes from beloved locales across Azeroth.

“Great stories and inspiring artwork have always been at the heart of
everything we do,” said Lydia Bottegoni, senior vice president of story
and franchise development at Blizzard Entertainment. “The creation of
Blizzard Publishing gives us new opportunities to celebrate the art and
stories of our games with Blizzard gamers as well as fantasy and sci-fi
fans around the world.”

Those looking to dive into a new book today can find the aforementioned
Blizzard Legends novels and Blizzard Manga titles, as well as the World
of Warcraft Adult Coloring Book,
wherever books are sold and online
Blizzard Legends titles are available for USD $14.95; Blizzard Manga
titles and the World of Warcraft Adult Coloring Book can be
purchased for USD $12.95. Blizzard Publishing releases are distributed
by Publishers Group West.

Blizzard Publishing is also planning to release a captivating series of
full-color coffee table art books, starting with Art of Hearthstone®
and Cinematic Art of StarCraft, as well as additional novel and
manga reissues, in 2017 and beyond. Further details about these and
other Blizzard Publishing titles, including pricing for regional
translations, will be announced at a later date.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®, Hearthstone®,
Overwatch®, the Warcraft®, StarCraft®, and Diablo®
franchises, and the multi-franchise Heroes of the Storm®,
Blizzard Entertainment, Inc. (,
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes twenty-one #1 games* and multiple Game of the Year
awards. The company’s online-gaming service,®, is
one of the largest in the world, with millions of active players.

*Based on internal company records and reports from key distribution

Cautionary Note Regarding Forward-looking

Information in this press release that involves Blizzard Entertainment’s
expectations, plans, intentions or strategies regarding the future,
including statements about pricing, release dates, and contents of works
to be published by Blizzard Publishing are forward-looking statements
that are not facts and involve a number of risks and uncertainties.
Factors that could cause Blizzard Entertainment’s actual future results
to differ materially from those expressed in the forward-looking
statements set forth in this release include unanticipated product
delays and other factors identified in the risk factors sections of
Activision Blizzard’s most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Blizzard Entertainment and Activision Blizzard as of the date of this
release, and neither Blizzard Entertainment nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately
prove to be incorrect. These statements are not guarantees of the future
performance of Blizzard Entertainment or Activision Blizzard and are
subject to risks, uncertainties and other factors, some of which are
beyond its control and may cause actual results to differ materially
from current expectations.


Blizzard Entertainment
Rob Hilburger
VP, Global Communications
Global PR Director