Baby Stroller and Pram Market in the US – Drivers and Forecasts by Technavio

LONDON–(BUSINESS WIRE)–#BabyProductsTechnavio
analysts forecast the baby
stroller and pram market in the US
to grow at a CAGR of
almost 6% during the forecast period, according to their latest report.

The research study covers the present scenario and growth prospects of
the baby
stroller and pram market
in the US for 2017-2021. To
calculate the market size, the retail sales of baby strollers and prams
through the various distribution channels have been considered.

With a share of 61.42%, the baby stroller segment dominated the baby
stroller and pram market in the US in 2016. Within the baby stroller
segment, the comfort stroller sub-segment generated the maximum amount
of revenue in 2016 and accounted for more than 59% of the baby stroller
segment in the US. The market for comfort strollers in the US is broadly
driven by the improved features and designs of comfort strollers.

Looking for more information on this market? Request
a free sample report

Technavio’s sample reports are free of charge and contain multiple
sections of the report including the market size and forecast, drivers,
challenges, trends, and more.

Technavio consumer
and retail
analysts highlight the following three factors that
are contributing to the growth of the baby stroller and pram market in
the US:

New product launches with improved features

Vendors that offer baby strollers and prams continuously focus on
improving the technology and features integrated into their products to
attract more consumers in the US. Even consumers of baby strollers and
prams in the US are open to accepting and adopting new technology and
features. The vendors that provide baby strollers and prams in the US
reciprocate the demand and launch new products with enhanced features.

Brijesh Kumar Choubey, a lead toys
and baby products
research analyst at Technavio, says, “Baby
Jogger, a key vendor in the US, has plans to launch a new baby stroller
in 2017 named city select LUX. This product will be equipped with the
all-wheel suspension feature, which provides a smooth ride for the child

Growing demand for baby strollers and prams that are compliant with
safety regulations

Manufacturers of baby strollers and prams in the US focus on providing
the highest quality products. The products are rigorously tested and
certified by respective safety standard programs in the US, such as the
JPMA. Vendors ensure that their baby strollers and prams are compliant
with various standards so that they can project their products in the US
market as safe to use.

In the US, vendors look to associate with the JPMA, which is a
non-profit association that provides certifications to manufacturers of
baby products. A JPMA certification implies that the product has been
tested for all standards set by the Consumer Product Safety Commission
and American Society for Testing and Materials
,” adds Brijesh.

Developing market for eco-friendly strollers

In the baby stroller and pram market in the US, vendors largely focus on
their manufacturing procedures and raw materials used to develop baby
strollers and prams. This requires meeting all safety requirements as
per the US safety standards for manufacturing baby products. Vendors
seek to use raw materials and manufacturing methods that do not harm the
child and the environment.

For instance, as per the US regulations, manufacturers are restricted to
use BPA in products that come directly in contact with infants and
children. Thus, vendors like Baby Jogger and UPPAbaby offer baby
strollers and prams that are free from hazardous materials.

Top vendors:

  • Artsana USA
  • Baby Jogger
  • Evenflo
  • Graco Children’s Products

Browse Related Reports:

Become a Technavio
Insights member
and access all three of these reports for a
fraction of their original cost. As a Technavio Insights member, you
will have immediate access to new reports as they’re published in
addition to all 6,000+ existing reports covering segments like
, and pet
. This subscription nets you thousands in savings,
while staying connected to Technavio’s constant transforming research
library, helping you make informed business decisions more efficiently.

About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

If you are interested in more information, please contact our media team


Technavio Research
Jesse Maida
Media & Marketing Executive
+1 630 333 9501
UK: +44 208 123 1770