analysts forecast the baby
stroller and pram market in the US to grow at a CAGR of
almost 6% during the forecast period, according to their latest report.
The research study covers the present scenario and growth prospects of
stroller and pram market in the US for 2017-2021. To
calculate the market size, the retail sales of baby strollers and prams
through the various distribution channels have been considered.
With a share of 61.42%, the baby stroller segment dominated the baby
stroller and pram market in the US in 2016. Within the baby stroller
segment, the comfort stroller sub-segment generated the maximum amount
of revenue in 2016 and accounted for more than 59% of the baby stroller
segment in the US. The market for comfort strollers in the US is broadly
driven by the improved features and designs of comfort strollers.
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and retail analysts highlight the following three factors that
are contributing to the growth of the baby stroller and pram market in
New product launches with improved features
Vendors that offer baby strollers and prams continuously focus on
improving the technology and features integrated into their products to
attract more consumers in the US. Even consumers of baby strollers and
prams in the US are open to accepting and adopting new technology and
features. The vendors that provide baby strollers and prams in the US
reciprocate the demand and launch new products with enhanced features.
Brijesh Kumar Choubey, a lead toys
and baby products research analyst at Technavio, says, “Baby
Jogger, a key vendor in the US, has plans to launch a new baby stroller
in 2017 named city select LUX. This product will be equipped with the
all-wheel suspension feature, which provides a smooth ride for the child.”
Growing demand for baby strollers and prams that are compliant with
Manufacturers of baby strollers and prams in the US focus on providing
the highest quality products. The products are rigorously tested and
certified by respective safety standard programs in the US, such as the
JPMA. Vendors ensure that their baby strollers and prams are compliant
with various standards so that they can project their products in the US
market as safe to use.
“In the US, vendors look to associate with the JPMA, which is a
non-profit association that provides certifications to manufacturers of
baby products. A JPMA certification implies that the product has been
tested for all standards set by the Consumer Product Safety Commission
and American Society for Testing and Materials,” adds Brijesh.
Developing market for eco-friendly strollers
In the baby stroller and pram market in the US, vendors largely focus on
their manufacturing procedures and raw materials used to develop baby
strollers and prams. This requires meeting all safety requirements as
per the US safety standards for manufacturing baby products. Vendors
seek to use raw materials and manufacturing methods that do not harm the
child and the environment.
For instance, as per the US regulations, manufacturers are restricted to
use BPA in products that come directly in contact with infants and
children. Thus, vendors like Baby Jogger and UPPAbaby offer baby
strollers and prams that are free from hazardous materials.
- Artsana USA
- Baby Jogger
- Graco Children’s Products
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obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.
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