AXA App Wins Industry Marketing Award

a leader in financial protection, created a new app for its Retirement
Cornerstone® variable annuity that today won the Distributor-Marketing
Innovation Award from the Insured Retirement Institute (IRI). The award
was presented to an AXA team that worked collaboratively to create the
app, guided by a commitment to clear communication and visual

The award, presented at the IRI Marketing Summit in Chicago, was
developed by IRI to honor IRI member company firms and individual
members who are helping to lead the retirement services industry in new
products and services.

“This app really simplifies the Retirement Cornerstone product story in
a way that’s very customer-friendly, and it highlights the benefits that
address what our customers are looking for in a retirement investment,”
said Tania Gee, lead director, AXA Annuity Product Development. Since
its launch, the app has shown high levels of customer engagement with an
average of more than eight screens viewed per session.

“The most important component of the app is that it acknowledges and
addresses retirement challenges many customers face in taking the small,
manageable steps that are necessary in planning for a dignified
retirement,” said Ursula Carty, senior director, Marketing Programs.

Carty and Gee were part of an AXA production team that combined the
talents of Digital, Product and Marketing in order to make the app a
reality. Inspiration for the app stemmed from AXA Advisors Financial
Professionals and Wholesalers, who asked for something that would
provide their customers with the clear and simplified communication that
would help them understand Retirement Cornerstone either before or after
meeting with a financial professional.

“The design and navigation tell a seamless story of how Retirement
Cornerstone works that’s highly visual and easy to understand,” said
Alissa Peck, Digital, also a member of the Retirement Cornerstone app
production team.

The IRI is a leading financial services trade association representing
the retirement income industry. Retirement Cornerstone, which debuted in
2009, is a tax-deferred variable annuity that helps customers navigate
the various stages of retirement planning.

The free Apple
® is available for download from iTunes and can also be accessed
via a web app at

A variable annuity is a long-term financial product used for retirement
purposes. In its most basic terms, an annuity is a contract between you
and an insurance company to accumulate funds and then to provide
lifetime payments. There are fees and charges associated with variable
annuities, which include, but are not limited to, mortality and expense
risk charges, sales and withdrawal charges, administrative fees, and
additional charges for optional benefits. Amounts in the annuity’s
variable investment options are subject to fluctuation in value and
market risk, including loss of principal. Withdrawals will be subject to
ordinary income tax and, if made prior to age 59 1/2, may be subject to
an additional 10% federal income tax penalty. Annuities are subject to
certain limitations and restrictions. For costs and complete details,
contact a financial professional. Retirement Cornerstone is issued AXA
Equitable Life Insurance Company and is co-distributed by AXA Advisors,
LLC and AXA Distributors, LLC.

Please consider the charges, risks, expenses, and investment
objectives carefully before purchasing a variable annuity. For a
prospectus containing this and other information, please contact a
financial professional. Read it carefully before you invest or send

About AXA

“AXA” is a brand name of AXA
Equitable Financial Services
, LLC and its family of companies,
including AXA Equitable Life Insurance Company (NY, NY), MONY Life
Insurance Company of America (AZ stock company, administrative office:
Jersey City, NJ), AXA Advisors, LLC, and AXA Distributors, LLC. In
business since 1859, AXA Equitable Life Insurance Company is a leading
financial protection company and one of the nation’s premier providers
of life
and annuity
products distributed to individuals and business owners through its
retail distribution channel, AXA Advisors, LLC (member FINRA, SIPC) and
to the financial services market through its wholesale distribution
channel, AXA Distributors, LLC (member FINRA, SIPC).

(also referred to as “AXA Group”) is a Paris-headquartered
holding company for a group of international insurance and financial
services companies, including AXA Equitable Financial Services, LLC
companies. AXA S.A. is a worldwide leader in financial protection
strategies and wealth management with 103 million clients in 64
countries. AXA S.A. has been ranked the No. 1 insurance brand in the
world by Interbrand
for eight consecutive years as of Oct. 5, 2016.

The obligations of AXA Equitable Life Insurance Company and MONY Life
Insurance Company of America are backed solely by their claims-paying
ability. Find AXA on Facebook,
Twitter and LinkedIn.
For more information, visit



John Cline, 212-314-5142
Recine, 212-314-2009