Aussie Launches Its Playful New ‘End Your Dry Spell’ Campaign

New Campaign Uses Actual Customer Reviews to Let America Know Just
How Satisfied They Will Be After Trying 3 Minute Miracle Moist

CINCINNATI–(BUSINESS WIRE)–#3MinuteMiracle–For over 35 years, Aussie, a P&G company, and leader in hair care and
deep conditioning, has been saving women from dried out strands with the
help of their cult-favorite deep conditioner, 3 Minute Miracle Moist.
Today the brand unveiled its new ‘End Your Dry Spell’ campaign featuring
real reviews of the deep conditioner from actual women, to show just how
quick and easy it is to get silky smooth hair.

The new commercials, set to run in select markets and online, show a
woman at the beach touting the benefits of Aussie 3 Minute Miracle Moist
by narrating real customer reviews of the product. The woman’s flirty
attitude, in tandem with the spirited customer reviews, lends itself to
the brand’s cheeky nature. The commercials end by inviting viewers to
give it a try and share how they like 3 Minute Miracle Moist.

“We are so excited to launch the ‘End Your Dry Spell’ campaign. Aussie
is all about easy, so instead of telling women why they should try 3
Minute Miracle Moist, we used real-life product reviews and let them
speak for themselves,” said Jodi Allen, VP & General Manager North
America Hair Care. “Our Aussie girl is playful and lighthearted, and
we’re excited to have a campaign that speaks to that fun energy, while
still expressing the benefits of Aussie 3 Minute Miracle Moist.”

Aussie 3 Minute Miracle Moist is a deep conditioner treatment with three
times the moisturizing power. Transform dry hair into silky, shiny waves
in 3 short minutes with a nourishing and intensely hydrating formula,
made with a touch of Australian Aloe, Jojoba and Sea Kelp.

The new commercials kicking-off the ‘End Your Dry Spell’ campaign are
available on YouTube.
For information on Aussie and 3 Minute Miracle Moist, please visit
For even more information, check out Aussie on Facebook,
and Twitter.


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Mitchell Communications Group
Sarah Uibel