Lunes 18 de Marzo 2019

As Consumer Spending Declines, Love and Laughter Are Free This Valentine’s Season with Custom Snuggle® Serenade Music Videos – Softening over 50,000 Hearts and Counting!

Snuggle Bear Continues his Mission of Making the World a Softer Place
by Empowering Consumers to Create Free Personalized Video Serenades
Starring Their Loved Ones

WILTON, Conn.–(BUSINESS WIRE)–According to the National Retail Federation (NRF), consumer spending on
Valentine’s Day is expected to slip this year after a decade-long
increase. Despite the decrease in spending, Valentine’s Day still
continues to be a popular gift-giving occasion. With lovers and friends
being more frugal in their gift-giving, music and song provide an
entertaining and free alternative to help express our feelings during
this season of love.

On January 21st (National Hug Day), Snuggle Bear, the iconic
mascot of one of the fastest growing Fabric Conditioner brands, began
helping the tongue-tied express themselves at no cost with customizable
Snuggle Serenades music videos starring a friend or loved one. Building
on the popular music trend seen on late night TV and on new
music-centric shows, where customization of songs has been gaining
wide-spread attention, the Snuggle Serenades campaign is a great example
of offering consumers the reins to create their own content in a fun and
expressive fashion. To date, Snuggle Bear has lent his voice in more
than 50,000 customized valentine serenades, with the overall campaign
reaching an estimated audience of over 140 million through digital,
mobile, social and PR.

The NRF reports consumers plan to spend $1 billion on greeting cards
this Valentine’s season, but with Snuggle Serenades, you can send your
special someone a tailor-made video that they can play and replay – no
postage stamp required! Set against classic love songs, “(I’ve Had) The
Time of My Life” and “Lovin’ You,” Snuggle Bear showcases his soft voice
and smooth moves throughout the videos. Since the campaign kicked off,
fans have split their choice of song about 50/50 between each one.
Featuring uploaded pictures of your friend or loved one, Snuggle
Serenades make it simple and fun to share a heartfelt and humorous
greeting this Valentine’s season.

To create your own customized Snuggle Serenade, just follow these easy

  • Visit
  • Set the mood by selecting one of the classic love songs
  • Personalize your serenade by uploading up to four photos of your
    special someone
  • Simply share via Facebook, Twitter, email, or text and use

“Snuggle’s mission has always been to make the world a softer place by
bringing people together,” said Bibie Wu, Vice President of Marketing,
Laundry Conditioners & Home Care, Henkel Corporation. “And there is no
better way to show your loved one how much you care than with a custom
video valentine. So with just one day left until the holiday, we
encourage everyone to create their own Snuggle Serenade to spotlight the
people closest to their hearts.”

Snuggle® has been making the world a softer place for over 30 years and
has a robust product line to handle all of your fabric care needs.
Whether you are looking for softness, freshness, or odor elimination,
Snuggle has a product to help create more snuggle-up moments.

Create your video at
and go to Facebook,
and Instagram
for more details; find Serenade inspiration at
You can also join the Bear Den at
for special Snuggle content, offers, and prizes.

Survey Methodology

This survey was conducted online within the United States by Snuggle on
behalf of Current Lifestyle (an agency of Henkel Corporation) from
January 9-13, 2017 among 2,466 adults ages 18 and older. Respondents are
a part of Snuggle’s brand-owned community of consumer advocates, the
Snuggle Bear Den (
This online survey is not based on a probability sample and therefore no
estimate of theoretical sampling error can be calculated. For complete
survey methodology, including weighting variables, please contact
Suzanne Joyella at

About Snuggle

As a leader in the fabric conditioning category for more than 30 years,
Snuggle® has provided the ultimate in Snuggly Softness®
and long-lasting freshness to loads of laundry. Recognized by its iconic
Snuggle Bear, which was created by Jim Henson’s Creature Shop,
birthplace of The Muppets and Sesame Street puppets, Snuggle offers a
variety of high-quality fabric conditioning products, including liquid
softeners, dryer sheets, and scent boosters. Snuggle is manufactured by
Henkel Corporation and is available at most major retailers. For more
information, visit

Henkel in North America

Henkel markets a wide range of well-known consumer and industrial brands
in North America, including Persil®, all®, Purex®, and Snuggle® laundry
detergents and conditioners, Dial® soaps, Right Guard® antiperspirants,
got2b® hair gels, and a broad range of adhesives brands such as Loctite®
and LePage®.

The Sun Products Corporation, a leading North American provider of
laundry detergent, fabric softeners and other household products, was
acquired by Henkel in September 2016. Visit
for more information.

About Henkel

Henkel operates worldwide with leading brands and technologies in three
business areas: Laundry & Home Care, Beauty Care and Adhesive
Technologies. Founded in 1876, Henkel holds globally leading market
positions both in the consumer and industrial businesses with well-known
brands such as Persil, Schwarzkopf and Loctite. Henkel employs almost
50,000 people and reported sales of around $20 billion (18.1 billion
euros) and adjusted operating profit of around $3.2 billion (2.9 billion
euros) in fiscal 2015. Henkel’s preferred shares are listed in the
German stock index DAX.


Current Marketing
Suzanne Joyella, 212-445-8402