NEW YORK–(BUSINESS WIRE)–Nielsen
Catalina Solutions (NCS), the leader in driving return on ad spend
(ROAS) for the CPG industry using purchase-based data and measurement,
announced that Andrew Feigenson has been named Chief Revenue Officer.
Andrew will lead sales and marketing and report to CEO Matt O’Grady.
“Andrew has a reputation for innovation and entrepreneurial thinking,”
said Matt O’Grady, CEO, Nielsen Catalina Solutions. “As the leader of
Nielsen’s digital business, Andrew pioneered Digital Ad Ratings, the
industry’s new standard for digital audience measurement. His experience
makes him uniquely positioned for this role with NCS, as digital media
transforms every aspect of the industry we serve.”
Most recently, Feigenson served as Managing Director, Digital for
Nielsen, where he was responsible for leading Nielsen’s work with
digital media companies. During his tenure at Nielsen, he launched their
programmatic business, Digital Ad Ratings and Nielsen’s audience
segments, in addition to spearheading several strategic partnerships and
acquisitions. Andrew began his career in management consulting with
Accenture and Cap Gemini, where he worked with leading global companies.
Subsequently he held executive roles in a series of private equity and
venture backed companies.
“In a world where audiences are fragmented across media platforms and
marketers have more solutions to consider than ever, the need to reach
the right consumer segments, measure effectiveness and optimize outcomes
consistently across platforms is essential. NCS can do this using actual
sales data. This is the opportunity I’m most excited about bringing to
fruition with NCS,” said Andrew Feigenson, CRO, Nielsen Catalina
About Nielsen Catalina Solutions
NCS (Nielsen Catalina Solutions) is a purchase-based ad targeting and
ROAS measurement firm serving the CPG industry. NCS integrates in-store
purchase data from nearly 90 million households with media exposure data
from TV, online, mobile, print, radio and CRM to help consumer packaged
goods advertisers, agencies and media companies define their most
valuable audience, reach them with advertising and measure incremental
sales from the campaign. The joint venture between Nielsen and Catalina
has helped over 200 advertisers and 450+ brands optimize ad performance
to drive revenue growth and increase return on ad spend. Visit us at www.ncsolutions.com
to learn more.
Nielsen Catalina Solutions
Leanne Pinault, 617-834-7521