An Evening of Hollywood Glamour: Lincoln Celebrates Continental’s Arrival with Food, Film

  • Event celebrating a passion for cooking and creativity is the result
    of a collaboration between The Lincoln Motor Company and Tasting Table
    – a multimedia content provider for culinary enthusiasts
  • Invited guests can engage with the highly anticipated 2017 Lincoln
    Continental on display in front of the historic Montalban Theater; the
    return of the Lincoln flagship sedan heralds the ultimate in luxury,
    comfort and effortless power
  • Event is the latest in a series of collaborations between The Lincoln
    Motor Company and Tasting Table – introducing Continental at upscale
    venues in major cities throughout the United States

LOS ANGELES–(BUSINESS WIRE)–An evening of food, film and Hollywood heritage is on tap for invited
guests as The Lincoln Motor Company celebrates creativity, originality,
and the arrival of the highly anticipated 2017 Lincoln Continental.

Tasting Table, a multimedia content provider for culinary enthusiasts,
is collaborating with Lincoln and Rooftop Cinema Club to transform the
rooftop of the iconic Montalban Theater in Hollywood for a special
screening celebrating food in film during the Los Angeles Auto Show. Two
Lincoln Continental sedans will be on display in front of the theater;
guests will be invited to learn more about the car and the Lincoln brand.

The event will feature a screening of the critically acclaimed movie
“Chef,” which tells the story of a Los Angeles chef who quits his
position at a prominent restaurant to launch a food truck business –
ultimately reigniting his passion for cooking and zest for life.

To make this a special one-night-only experience for guests, Tasting
Table is hosting a one-hour pre-party with popular Los Angeles food
truck LocoL.

LocoL provides revolutionary food made with the ideology, heart and
science of a chef. Along with sampling LocoL’s hit dishes, guests will
have the opportunity to participate in a hands-on activity, sponsored by
Lincoln, creating a signature chili bowl from the menu.

“All of these meld perfectly with Lincoln’s emphasis on creating
personally crafted experiences for our guests,” says John Emmert, group
marketing manager, The Lincoln Motor Company. “Experiencing the glamour
of the Montalban Theater, creating a dish – these are the experiences
people remember.

“And, of course, we want Lincoln at the heart of those memories,” he

In addition, guests will be introduced to Lincoln’s exclusive Pickup and
Delivery service. The new service respects what Lincoln clients value
most – their time. A valet service picks up a client’s vehicle for any
service need at any location, provides the client with a complimentary
Lincoln loaner vehicle, then returns the client’s serviced vehicle. The
client can track progress of the service online. Lincoln is the only
luxury automaker to provide standard pickup and delivery service as part
of the vehicle’s warranty.

To demonstrate the effortlessness of Pickup and Delivery, Lincoln is
offering exclusive services to Tasting Table guests for a limited time.
Event attendees will be able to book services – everything from hair
styling to meal deliveries – directly on-site with a Lincoln concierge,
or call and book them for up to two weeks afterward.

Lincoln is joining with Tasting Table on a series of similar events,
introducing its all-new Lincoln Continental at upscale venues in major
cities throughout the United States.

Continental heralds the return of The Lincoln Motor Company’s flagship
vehicle – an elegant, effortlessly powerful, full-size sedan delivering
quiet luxury and first-class travel.

About The Lincoln Motor Company

The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. For more information about
The Lincoln Motor Company, please visit
Follow us on Facebook at

For news, photos and video, visit


The Lincoln Motor Company
Said Deep