American Express Offers Big Rewards for Shopping Small This Holiday Season

Card Members Can Earn 2X Rewards for Spending at Small Businesses
through December 31

NEW YORK–(BUSINESS WIRE)–American Express (NYSE:AXP) today announced its largest and longest
running campaign yet to connect Card Members with their favorite small
businesses. The Shop Small® for 2X Rewards offer spans across more than
50 eligible U.S. Consumer and OPEN Small Business American Express
Cards. To begin earning rewards, Card Members can enroll an eligible
American Express® Card at
and shop at qualifying small merchant locations and websites now through
December 31, 2016.

Seven years ago, American Express started a grassroots initiative to
help drive consumers to shop at small businesses in communities across
the country. Fast forward to today, and Small Business Saturday has
become a national holiday alongside Black Friday and Cyber Monday as
well as a successful global movement. Over the years, American Express
has broadened the campaign to encourage millions of Americans to shop
small on Small Business Saturday and throughout the holiday season.

Shop Small® for 2X Rewards expands upon this ongoing support for small
businesses, while delivering valuable rewards to American Express Card
Members. The first-of-its-kind offer builds on each eligible Card’s
specific rewards program. That means, when Card Members use an eligible
Card to shop at qualifying small merchants this year– from restaurants,
to retailers, to dry cleaners and more– they can earn 2X rewards – from
Membership Rewards® points to miles with Delta® to Cash Back and more.

“Last year, Small Business Saturday inspired 95 million people to Shop
Small1,” said Howard Grosfield, EVP, U.S. Consumer Marketing
Services for American Express. “This year, we’re going all out to
support the expanding network of small businesses who accept American
Express by giving our Card Members yet another reason to Shop Small
throughout the holiday season—including on Small Business Saturday. This
campaign also helps deliver the one thing small businesses need
most…more business.”

With the addition of 1.6 million new merchant locations that have
started accepting American Express Cards over the past two years, Card
Members now have even more places than ever before to Shop Small2.
To build awareness, Shop Small® for 2X Rewards will be supported by a
major, national advertising and marketing campaign focused on driving
more business to America’s small business owners.

American Express is also providing its small merchants with marketing
materials and resources to help them promote the Shop Small® for 2X
Rewards offer, including free online ads, signage, email templates,
social posts and more. Small merchants can access such free materials
during the offer period and year-round at the American Express Merchant
Marketing Corner at

“Small businesses are the heart and soul of our communities. With this
campaign, we want to celebrate and support the small merchants our Card
Members love, and also inspire them to shop at new small merchants,”
added Grosfield.

How It Works

Now through December 31, 2016, American Express Card Members can enroll
an eligible American Express Card online or through a mobile device at
to begin earning 2X rewards when they Shop Small. American Express Card
Members will be awarded in their Card’s specific rewards.

Eligible Card Members can earn 2X Rewards as follows:


Blue Cash EveryDay & Blue Cash Preferred Card: Earn an
additional 1% cash back per dollar of
purchases in the form
of Blue Cash Reward Dollars, which can be redeemed for statement

Blue Sky Points: Earn one additional Blue Sky point per
dollar of purchases
Delta SkyMiles®: Earn one additional mile per dollar of
Hilton HHonors™ Points: Earn three additional Hilton HHonors™
Bonus Points per dollar

of purchases

Lowe’s Business Rewards Points: Earn one additional Lowe’s
Business Rewards

point per dollar of purchases

Membership Rewards® program-enrolled Cards: Earn one
additional Membership Rewards Point

per dollar of purchases.

Plenti Points: Earn one additional Plenti Point per dollar of
SimplyCash: Earn an additional 1% cash back per dollar of
purchases in the form of a statement credit

Schwab Cash Back: Earn an additional 1.5% cash back per
dollar of purchases deposited in an
eligible Schwab account

Starwood Preferred Guest Starpoints®: Earn one additional
Starpoint® per dollar of purchases

Card Members can find qualifying small businesses where they can earn 2X
rewards by visiting the Shop Small Map at
The Shop Small for 2X Rewards offer applies to the first $100,000 in
purchases for each eligible American Express Personal Card and the first
$250,000 for each eligible OPEN Small Business Card.

Card Members will not earn 2X rewards on any bonus they may already
enjoy with their Card, such as when they spend on certain types of
purchases or at certain merchants. If a Card Member has Additional Cards
on their account, these will be automatically enrolled when the primary
Card Member enrolls. Additional Card Members can earn 2X Rewards for the
primary Card Member’s account.

Prepaid and Corporate Cards, American Express Cards issued by other
financial institutions, The Plum Card® and certain other Cards are not

For more information on the Shop Small for 2X Rewards offer and full
terms and conditions, visit

About American Express

American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at
and connect with us on,,,,

Key links to products, services and corporate responsibility
information: charge
and credit cards
, business
credit cards
, Plenti
rewards program
, travel
, gift
, prepaid
, merchant
, corporate
, business
and corporate

1 Based on a consumer survey conducted by the National
Federal of Independent Business and American Express on November 30,

2Based on internal comparison of American Express small
merchant locations in December 2013 to American Express small merchant
locations in December 2015.


Heather Norton
American Express
Day One Agency