LEAWOOD, Kan.–(BUSINESS WIRE)–AMC Theatres® (NYSE:AMC) today announced that it now has more than 6
million AMC Stubs members, adding more than 1 million members during the
holiday season and through the first few weeks of 2017. AMC announced on
Dec. 19, 2016, that the Company had reached 5 million AMC Stubs members.
The Company is on track to approach tripling its AMC Stubs membership
year-over-year by the start of this summer.
“New guest enrollment in AMC Stubs continues to grow at a brisk pace,
and that’s prior to a significant number of Carmike locations
transitioning onto the AMC Stubs system,” said Adam Aron, CEO and
President of AMC. “The tremendous year-over-year growth of our AMC Stubs
database continues to provide significant benefit to our entire
marketing strategy as we’re able to reach more movie-goers with greater
efficiency and precision.”
In July, AMC launched AMC Stubs Insider, a free tier to the program that
rewards AMC guests for coming to the movies. Insider benefits include a
free refill on large popcorn, up to $2 off tickets every Tuesday, a free
large popcorn birthday gift and 20 points earned for every dollar spent.
The program’s top tier, AMC Stubs Premiere, also saw a refresh that
included the addition of new guest benefits. For a $15 annual membership
fee, Premiere members enjoy express service with specially marked
shorter lines at the box office and concession stand, free size upgrades
on popcorn and soda, a free refill on large popcorn, up to $5 off movie
tickets on Tuesdays, a birthday gift (free large popcorn and soda), no
online ticket fees and 100 reward points for every $1 spent.
AMC Stubs members earn $5 to spend for 5,000 points earned. Premiere
members can redeem that $5 on tickets, snacks, and more, while Insiders
can redeem their $5 for food and drinks. All AMC Stubs members receive
access to exclusive offers, screenings and more. For information about
AMC Stubs and to sign up, guests can inquire at their local AMC theatre
or at amctheatres.com/amcstubs.
About AMC Theatres
AMC is the largest movie exhibition company in the U.S., Europe and the
world with approximately 900 theatres and more than 10,000 screens
across the globe. AMC has propelled innovation in the exhibition
industry by deploying more plush power-recliner seats, delivering
enhanced food and beverage choices, generating greater guest engagement
through its loyalty program, web site and smart phone apps, offering
premium large format experiences and playing a wide variety of content
including independent programming. AMC operates among the most
productive theatres in the United States’ top markets, having the #1 or
#2 market share positions in 22 of the 25 largest metropolitan areas of
the United States, including the top three markets (NY, LA, Chicago).
Through its Odeon subsidiary, AMC operates in seven European countries
and is the #1 theatre chain in the UK & Ireland, Italy and Spain. For
more information, go to amctheatres.com.
Ryan Noonan, 913-213-2183