Alibaba Showcases Innovation in Internet of Things (IoT) and Consumer Electronics During 2016 11.11 Global Shopping Festival

Beats by Dr. Dre, iRobot, Leica and Dyson among many
world-renowned electronic brands to launch new products through Tmall
during 11.11

HANGZHOU, China–(BUSINESS WIRE)–Alibaba Group (NYSE: BABA) today announced its plans to bolster Tmall’s
position as the leading ecosystem for the most cutting-edge IoT
products, and the go-to platform to drive consumer adoption of a
technology-enabled lifestyle. As part of the initiative, Tmall will
showcase its prowess in the consumer technology category during the
11.11 Global Shopping Festival by debuting new products from some of the
biggest names in the industry, including Beats by Dr. Dre, iRobot,
Dyson, Leica, among many others.

At a press conference at Alibaba’s headquarters in Hangzhou, Alibaba
Group CEO Daniel Zhang and head of Tmall Electronics Jing Yin, gathered
with top executives from Beats, iRobot, Intel, the Consumer Technology
Association, and other key industry representatives, to discuss the
growth of IoT in China, and how the industry can leverage e-commerce to
further advance product and technology innovation.

“Over the past 17 years, Alibaba has been constantly evolving our
ecosystem to support today’s new era of commerce powered by the Internet
and new technologies,” said Daniel Zhang, CEO of Alibaba Group. “With
more than 439 million active users on our platforms, Alibaba owns a
robust database of real-time consumer insights that not only fuels our
ecosystem, but serves as an extremely powerful source of market
intelligence for our partners and clients. As we enter the fast-changing
age of IoT, we’re excited to join forces with key global players in the
industry such as Intel and CTA to spearhead the creation of a smart
living ecosystem that will significantly improve people’s everyday

Alibaba’s Tmall Electronics marketplace introduced more than 280 new
products this fall. Over the years, the platform has transformed from a
virtual shopping mall, to an interactive destination for brands and
consumers to engage and explore the latest innovations in consumer
technology. Many brands are taking advantage of the attention Tmall
receives during the 11.11 Global Shopping Festival, the world’s biggest
shopping day, to promote their new product lines and help consumers
discover ways that technology can enhance their lifestyles. For example:

  • Beats by Dr. Dre will be promoting its new Solo 3 Wireless, the
    perfect everyday headphone, with extra battery life and enhanced sound
  • Leica to debut its Leica Sofort instant film camera, a small and
    compact device for fashion-conscious people who love photography. It
    comes in a choice of three colors – orange, mint and white.
  • iRobot will be launching the Braava Jet 240, a mopping and vacuum
    cleaning robot that tackles dirt and stains in small places;
  • Dyson to bring its V8 Absolute Cordless Vacuum Cleaner through Tmall
    to Chinese consumers, which can be used to vacuum floors but also
    converted to a handheld for quick clean ups, spot cleaning and
    cleaning difficult places;

“Our partnership with Tmall is focused on delivering the best of
wireless and premium sound to the tech-savvy, innovation-loving Chinese
audience,” said Luke Wood, President of Beats by Dr. Dre, who also
joined today’s event. “We hope to grow with Tmall and its consumers as
part of our commitment to bring great product to music fans across

Other brands also leveraging 11.11 as a marketing opportunity to launch
new products include Samsung, A.O. Smith, Siemens, Midea, Leica, Bowers
and Wilkins, and more. In the weeks leading up to 11.11, participating
companies were given a wide selection of engagement opportunities to
maximize their brand exposure and consumer interaction during this
period, from mobile live streaming, virtual reality shopping,
interactive content, games and entertainment, to online-to-offline

“This year’s 11.11 is testament to our commitment in bringing more
innovative smart living products to Chinese consumers,” said Jing Yin,
President of Tmall Electronics, Alibaba Group. “Our vision is to
collaborate with key players in the industry such as platforms, trade
organizations, and brands, to create an open framework that allows
innovative companies of all sizes to develop, display, and distribute
their products in a far-reaching way. Our common goal is to bring about
meaningful change and improvement to consumers’ lives.”

About the 11.11 Global Shopping Festival

The 11.11 shopping festival began in 2009 with participation from just
27 merchants as an event for merchants and consumers to raise
awareness of the value in online shopping. Seven years later, 11.11 has
become a global event with participating merchants in the tens of
thousands, buyers in the millions, and total sales in the billions.

For additional history and facts from last year’s festival, as well as
the latest news and updates on the 2016 11.11 Global Shopping Festival,
please visit Alizila

About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere. The
company aims to build the future infrastructure of commerce. It
envisions that its customers will meet, work and live at Alibaba, and
that it will be a company that lasts at least 102 years.


Alibaba Group
Sharon Chan, +1 415-361-8219
Yan, +852-9012-5806