Miércoles 17 de de Julio 2019

Alessia Cara and Duracell Power Holiday Smiles and Imagination for Children’s Miracle Network This Holiday Season

Cara asks Canadians to get involved as Duracell looks to donate
$150,000 to Children’s Miracle Network and batteries to hospital

TORONTO–(BUSINESS WIRE)–Multi-platinum recording artist / Singer-Songwriter Alessia Cara, is
teaming up with Duracell this holiday season to help thousands of
children spending the holidays in the hospital. Cara, who received a
2016 AMA nomination for New Artist of the Year, has partnered with the
brand to encourage Canadians to power good and support a worthy cause.

Celebrating 10 years supporting children’s hospitals across Canada, the
Duracell “Powering Holiday Smiles and Imagination” program will donate a
year’s supply of batteries to children’s hospitals across Canada to
power the thousands of playroom toys and games. In addition, for every
pack of Duracell batteries that Canadians purchase at Walmart in
December 2016, Duracell will donate to Children’s Miracle Network, with
the goal to raise $150,000. To learn more about the campaign head to

“I’m happy to join forces with Duracell and help celebrate the holidays
with some very special kids,” said Cara. “I spent some time at SickKids
when I was younger, so this hits close to home. I’m glad that I can be
here to give back a little, and support not only SickKids, but also
Children’s Miracle Network.”

As part of the Duracell Powering Holiday Smiles and Imagination
campaign, Cara performed at The Hospital for Sick Children (SickKids) in
Toronto for families currently spending time at the hospital. In the
spirit of the holiday season, Cara has joined Duracell in supporting
Canadian children’s hospitals. Duracell will be donating $180,000 to
SickKids in Cara’s name.

Hasbro has teamed up with Duracell, to donate toys and games, including
batteries, to participating Children’s Miracle Network member hospitals
in Vancouver, Calgary, Edmonton, Saskatoon, Winnipeg, London, Hamilton,
Toronto, Ottawa, two in Montreal, Quebec City, Halifax and St. John’s.

“Duracell believes in powering the imagination of sick children by
helping to ensure kids can still be kids, and enjoy the magic of the
season even in the midst of illness,” said Peter Gorzkowski, Duracell
Canada. “That’s why we’re excited to celebrate 10 years of donating a
year supply of batteries to hospital playrooms across the country.”

“We know that Canadians are extremely compassionate during the
holidays,” said Adam Starkman, Chief Development Officer at Children’s
Miracle Network. “With the support of Canadians and partners like
Duracell, we can provide the funding needed to ensure that vital
programs, equipment and research devoted to children’s health continue
to thrive.”

There is so much to do this time of year and details can easily get
overlooked, but there’s nothing more disappointing than a child
receiving a toy on Christmas morning and finding out it is powerless.
Duracell suggests that families stock up on batteries of various sizes
and cautions against removing the batteries from emergency devices such
as smoke alarms and flashlights to use in gifts.

About Duracell

Started in the 1920’s, the Duracell brand and company was recently
acquired by the Berkshire Hathaway Company (NYSE-BRK) and has grown to
be the leader in the single-use battery market in North America. Its
iconic brand is known the world over. Our products serve as the heart of
devices that keep people connected, protect their families, entertain
them, and simplify their increasingly mobile lifestyles. Our recharging
technology allows consumers to live life without limits. Berkshire
Hathaway is a $210B holding company owning subsidiaries that engage in
diverse business activities. Visit www.duracell.com
for more information; follow us on Twitter.com/Duracell and like us on

About Alessia Cara

Canadian singer/songwriter and Def Jam Recordings artist Alessia
 emerged onto the music scene in 2015 with the release of her
iconic anthem “Here.” Co-written by Sebastian Kole, “Here” garnered over
500,000 total streams in its first week and went on to crack the Top 5
on Billboard’s Hot 100 list, and rose to No. 1 on the Hot R&B/Hip-Hop
and Pop Songs charts in early 2016. A JUNO award winner for Breakthrough
Artist of the Year, Cara has also been nominated for an AMA for Best New
Artist of the Year. She also recently completed a summer tour with
Coldplay before hitting the road for her “Know-It-All” part 2 tour. A
five-track EP, Four Pink Walls, was released in August 2015, followed by
the full-length Know It All three months later. Her latest hit single,
“Scars to Your Beautiful,” is Cara’s gut-wrenching take on female
identity, on body image and on deleterious behaviors in the name of
beauty. Cara walks listeners through heartache but concludes with
strains of promise: “So to all the girls that’s hurting/Let me be your
mirror, help you see a little bit clearer,” and the touching refrain:
“There’s a hope that’s waiting for you in the dark /You should know
you’re beautiful just the way you are.”

About Children’s Miracle Network

Children’s Miracle Network® raises funds and awareness for 170 member
hospitals, 14 of which are in Canada. Donations stay local to fund
critical treatments and healthcare services, pediatric medical equipment
and research. Its various fundraising partners and programs support the
nonprofit’s mission to save and improve the lives of as many children as
possible. Find out why children’s hospitals need community support,
identify your member hospital and learn how you can Put Your Money Where
the Miracles Are, at http://www.childrensmiraclenetwork.ca
and http://www.facebook.com/CMNHospitals.


Porter Novelli
Koidis, 416-422-7179