ADDING MULTIMEDIA Bounty Paper Towels Partners with Kristin Cavallari to Celebrate Life’s Big and Small “First” Moments

CINCINNATI–(BUSINESS WIRE)–Whether it’s celebrating a first birthday with a cake smash or the first
attempt at trying a new food, childhood is made up of many messy but
memorable firsts. That’s why Bounty paper towels has teamed up with
mother, designer and New York Times Bestselling author, Kristin
Cavallari to share some fuss-free ways to clean up those inevitable
messes, kicking off with the ever important – and messy – first birthday

Nearly all parents agree that cleaning up the mess from their child’s
first birthday party was worth it for the memories that were made. In
fact, according to a survey conducted by Bounty and Wakefield Research,
7 out of 10 parents have allowed their child to perform a cake smash on
their birthday.

Kristin, whose daughter Saylor turns one this November, will join Bounty
in hosting a first birthday bash in New York City complete with the
popular, and messy, cake smash. At the event, she will share tips for
themed party ideas, kid-friendly snack recipes and DIY crafts. Guests
will be invited to decorate their own smash cakes and because Bounty
absorbs messes quickly, they can focus on enjoying the moment, rather
than the mess that comes with it.

“At Bounty, we understand the significance of life’s ‘first’ moments.
From a first home to a first birthday, we want to help people spend more
time enjoying the moment and less time worrying about messes,” said
Jacques Hagopian, Bounty Brand Director, Procter & Gamble. “Because
Bounty is a more absorbent paper towel that tackles messes quickly,
people can enjoy more firsts with every roll.”

With two boys and one girl under the age of five, Kristin knows just how
messy those milestone moments and everyday firsts can be when raising

“I’m a mom to three amazing little kids so life is messy, especially
when the kids are trying something new for the first time,” said
Cavallari. “Our house is stocked with Bounty because it is the only
paper towel I rely on to quickly clean up the food splats, water spills
and messy fingerprints that come with having kids. This way I can enjoy
the moment and not fixate on the mess.”

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About Procter & Gamble [NYSE:PG]

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
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For Procter & Gamble
Tonia Elrod, +1-513-634-4939

Dana Ettinger