1-800-FLOWERS.COM, Inc. Boosts Share Repurchase Program to $30 Million

CARLE PLACE, N.Y.–(BUSINESS WIRE)–1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the leading gourmet food and
floral gift provider for all occasions, today announced that its Board
of Directors has authorized an increase in the Company’s share
repurchase program to $30 million. The Company said that it had
approximately $15.0 million remaining on its previous Board
authorization, issued in October, 2016.

Chris McCann, CEO of 1-800-FLOWERS.COM, Inc., said, “The combination of
the strong cash flow produced by our operating model and the proceeds of
the recent sale of Fannie May has provided the company with significant
liquidity and flexibility. As such, we are able to invest in further
organic growth while continuing to pursue potential acquisition
opportunities and simultaneously accelerate the return of capital to our
shareholders through the increased share repurchase authorization. This
increase reflects management’s and our Board’s confidence in our ability
to generate top and bottom-line growth, drive strong cash flows and
deliver on our commitment to drive shareholder value.”

Share repurchases may be made by the Company from time to time in open
market transactions at prevailing market prices and/or through an
authorized stock repurchase plan under the Securities Exchange
Commission Rule 10b5-1. The actual timing, number and value of shares
repurchased under the program will be determined by management in its
discretion and will depend on a number of factors, including, among
others, cash requirements for business operations, acquisitions, general
market and business conditions, the trading price of the stock and
applicable legal and regulatory requirements. The Company has no
obligation to repurchase any shares under the authorization, and the
repurchase program may be suspended or modified at any time for any

About 1-800-FLOWERS.COM,

 is a leading provider of gourmet food and floral gifts for all
occasions. For the past 40 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has
been helping deliver smiles for our customers with gifts for every
occasion, including fresh flowers and the finest selection of plants,
gift baskets, gourmet foods, confections, candles, balloons and plush
stuffed animals. As always, our 100% Smile Guarantee® backs every
gift. The company’s Celebrations suite of services including
Celebrations Passport Free Shipping Program, Celebrations Rewards and
Celebrations Reminders, are all designed to engage with customers and
deepen relationships as a one-stop destination for all
celebratory and gifting occasions. In 2017, 1-800-FLOWERS.COM, Inc. was
named as the Gold Winner for The Golden Bridge Awards in the “New
Products and Services” category for the company’s groundbreaking
implementation of an artificial intelligence-powered online gift
concierge, GWYN. Earlier in the year, 1-800-Flowers.com was awarded the
Gold Stevie “e-Commerce Customer Service” Award, recognizing the
company’s innovative use of online technologies and social media to
service the needs of customers. In addition, 1-800-FLOWERS.COM, Inc. was
recognized as one of Internet Retailer’s Top 300 B2B e-commerce
companies in 2015 and was also recently named in Internet Retailer’s
2016 Top Mobile 500 as one of the world’s leading mobile commerce sites.
The company was included in Internet Retailer’s 2015 Top 500 for fast
growing e-commerce companies. In 2015, 1-800-Flowers.com was named a
winner of the “Best Companies to Work for in New York State” Award by
The New York Society for Human Resource Management (NYS-SHRM). The
Company’s BloomNet® international floral wire service (www.mybloomnet.net) provides
a broad range of quality products and value-added services designed to
help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM,
 “Gift Shop” also includes gourmet gifts such as premium,
gift-quality fruits and other gourmet items from Harry & David®
(1-877-322-1200) or www.harryanddavid.com), popcorn
and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies
and baked gifts from Cheryl’s® (1-800-443-8124 or www.cheryls.com); gift
baskets and towers from 1-800- Baskets.com® (www.1800baskets.com); premium
English muffins and other breakfast treats from Wolferman’s
(1-800-999-1910 or www.wolfermans.com);
carved fresh fruit arrangements from FruitBouquets.com (www.fruitbouquets.com); and
top quality steaks and chops from Stock Yards® (www.stockyards.com).
Shares in 1-800-FLOWERS.COM, Inc.
are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

Special Note Regarding Forward Looking

This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements represent the Company’s current expectations
or beliefs concerning future events and can generally be identified by
the use of statements that include words such as “estimate,” “expects,”
“project,” “believe,” “anticipate,” “intend,” “plan,” “foresee,”
“forecast,” “likely,” “will,” “target” or similar words or phrases.
These forward-looking statements are subject to risks, uncertainties and
other factors, many of which are outside of the Company’s control which
could cause actual results to differ materially from the results
expressed or implied in the forward- looking statements; including, but
are not limited to, statements regarding the Company’s expectations for:
its ability to invest effectively in the further organic growth of its
business, its ability to simultaneously accelerate the return of capital
to shareholders through the increased share repurchase authorization;
its ability to generate top and bottom-line growth, drive strong cash
flows and deliver on its commitment to drive shareholder value; the
outcome of contingencies, including legal proceedings in the normal
course of business; its ability to compete against existing and new
competitors; its ability to manage expenses associated with sales and
marketing and necessary general and administrative and technology
investments; its ability to reduce promotional activities and achieve
more efficient marketing programs; and general consumer sentiment and
economic conditions that may affect levels of discretionary customer
purchases of the Company’s products. The Company undertakes no
obligation to publicly update any of the forward-looking statements,
whether because of new information, future events or otherwise, made in
this release or in any of its SEC filings except as may be otherwise
stated by the Company. For a more detailed description of these and
other risk factors, please refer to the Company’s SEC filings including
the Company’s Annual Reports on Form 10-K and its Quarterly Reports on
Form 10-Q. Consequently, you should not consider any such list to be a
complete set of all potential risks and uncertainties.

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1-800-FLOWERS.COM, Inc.
D. Pititto, 516-237-6131
Waugh, 516-237-6028